Description
SWOT ANALYSIS OF PAPA JOHN'S PIZZA
Papa John's Pizza
Parent Company
Papa John's Pizza
Category
Fast food eating joints
Sector
Food Products
Tagline/ Slogan
Better ingredients better pizza
USP
Low cost yet hygienic pizza
STP
People willing to have a hygienic and delicious non conventional meal Segment at a restaurant
Target Group
Children and youth from middle and upper class
Positioning
Most tasty pizzas
SWOT Analysis
1.Good brand name and high brand loyalty 2.High quality Ingredients 3.Strong employee training program Strength 4. Efficient restaurant layout
1. Limited menu items. 2.Franchise management Weakness 3. Limited number of stores
1.New menu items Opportunity 2.Venture more into home delivery
3.Venture into newer markets 4.Create more brand awareness
1. Papa John?s competition offers many varying menu items where as Papa John?s only offers a select offering of pizza, appetizers, and drinks. Threats 2.Health conscious people
Competition
1.KFC 2.Pizza Hut 3.Dominoes 4.McDonald's 5.Subway 6.Smokin Joes Competitors 7.TacoBell
doc_151657286.docx
SWOT ANALYSIS OF PAPA JOHN'S PIZZA
Papa John's Pizza
Parent Company
Papa John's Pizza
Category
Fast food eating joints
Sector
Food Products
Tagline/ Slogan
Better ingredients better pizza
USP
Low cost yet hygienic pizza
STP
People willing to have a hygienic and delicious non conventional meal Segment at a restaurant
Target Group
Children and youth from middle and upper class
Positioning
Most tasty pizzas
SWOT Analysis
1.Good brand name and high brand loyalty 2.High quality Ingredients 3.Strong employee training program Strength 4. Efficient restaurant layout
1. Limited menu items. 2.Franchise management Weakness 3. Limited number of stores
1.New menu items Opportunity 2.Venture more into home delivery
3.Venture into newer markets 4.Create more brand awareness
1. Papa John?s competition offers many varying menu items where as Papa John?s only offers a select offering of pizza, appetizers, and drinks. Threats 2.Health conscious people
Competition
1.KFC 2.Pizza Hut 3.Dominoes 4.McDonald's 5.Subway 6.Smokin Joes Competitors 7.TacoBell
doc_151657286.docx