Description
SWOT ANALYSIS OF PANDORA JEWELLERY
Pandora Jewelry
Parent Company
Pandora Jeweler
Category
Jewellery and diamonds
Sector
Lifestyle and retail
Tagline/ Slogan
Unforgettable moments
USP
Unique and versatile jeweler STP
Men and woman who comes in upper earning bracket and who loves Segment diamonds.
Target Group
Urban upper middle and upper class women
Providing high-quality, hand finished, modern jeweler to end Positioning consumers in affordable prices SWOT Analysis
1. It was founded in 1982 which is headquartered in Denmark which employs over 5,500 employees worldwide and whom 3,600 are located in Thailand 2. High quality in house production team in Thailand 3. Highly skilled craftsmanship and workforce 4. They are actively involved in charitable works to empower the woman in Africa Strength 5. Strong product portfolio and high quality designs
1.The concentration is comparitively less in regions where the GDP is growing so, Needs to go global 2. Lesser visibility as Brand building is lacking through TV, print, Weakness OOH,POS.
1. Expansion in new markets like Italy, Russia and China 2.Expansion in production capacity 3.Establishing new products like diversification in diamond studded Opportunity watches.
1. Downturn in Global economy 2.Continous increase in prices of Gold around the world 3.Fluctuations in raw materials 4.Since most of the operations happen in Thailand, so if there is any political unrest in Thailand will adversely affects the company’s Threats operations Competition
1.Chamilia 2.Chopard Competitors 3.Mouawad
doc_371450982.docx
SWOT ANALYSIS OF PANDORA JEWELLERY
Pandora Jewelry
Parent Company
Pandora Jeweler
Category
Jewellery and diamonds
Sector
Lifestyle and retail
Tagline/ Slogan
Unforgettable moments
USP
Unique and versatile jeweler STP
Men and woman who comes in upper earning bracket and who loves Segment diamonds.
Target Group
Urban upper middle and upper class women
Providing high-quality, hand finished, modern jeweler to end Positioning consumers in affordable prices SWOT Analysis
1. It was founded in 1982 which is headquartered in Denmark which employs over 5,500 employees worldwide and whom 3,600 are located in Thailand 2. High quality in house production team in Thailand 3. Highly skilled craftsmanship and workforce 4. They are actively involved in charitable works to empower the woman in Africa Strength 5. Strong product portfolio and high quality designs
1.The concentration is comparitively less in regions where the GDP is growing so, Needs to go global 2. Lesser visibility as Brand building is lacking through TV, print, Weakness OOH,POS.
1. Expansion in new markets like Italy, Russia and China 2.Expansion in production capacity 3.Establishing new products like diversification in diamond studded Opportunity watches.
1. Downturn in Global economy 2.Continous increase in prices of Gold around the world 3.Fluctuations in raw materials 4.Since most of the operations happen in Thailand, so if there is any political unrest in Thailand will adversely affects the company’s Threats operations Competition
1.Chamilia 2.Chopard Competitors 3.Mouawad
doc_371450982.docx