Description
SWOT ANALYSIS OF PANADOL
‘Panadol/Crocin’
Parent Company
GSK
Category
Healthcare
Sector
FMCG
Tagline/ Slogan
‘For the rapid and effective relief from cold & flu symptoms’
Analgesic and anti-pyretic combined into one to provide total relief from USP pain and fever
STP
Segment
OTC medicine
Target Group
Masses
A paracetamol based analgesic that provides fast, effective temporary Positioning relief of pain and discomfort
SWOT Analysis
1. Very well accepted in the global markets and enjoys the trust associated with GSK brand. 2. GSK has a strong presence in pharmaceutical products with world class R&D and product innovation 3. A wide range of products available in different pack sizes to address needs of different consumers 4. It enjoys the strong distribution network of GSK 5. Company has heavily invested in promotion and advertising and thus Strength the brand recall and association is very high
1. 65% of the brand usage is for its antipyretic i.e. fevers related use which is a smaller segment as compared to the pain killer market. 2. It faced objections from FDA for some of its campaigns which were Weakness later sorted out.
1. Target the alternative channels and promote it through medical representatives 2. Promote the analgesic benefits more to tap the huge painkiller Opportunity market
1. Pharma products are subject to stringent legal regulations; any mistake in adherence to quality or even printing on product inserts can have strong implications 2. Lot of competition in the market. 3. Most of the time the druggist has the influencing power in the sale of Threats OTC products
Competition
1. Generic drugs 2. Coldrex 3. Calpol Competitors 4. Saridon
doc_612113933.docx
SWOT ANALYSIS OF PANADOL
‘Panadol/Crocin’
Parent Company
GSK
Category
Healthcare
Sector
FMCG
Tagline/ Slogan
‘For the rapid and effective relief from cold & flu symptoms’
Analgesic and anti-pyretic combined into one to provide total relief from USP pain and fever
STP
Segment
OTC medicine
Target Group
Masses
A paracetamol based analgesic that provides fast, effective temporary Positioning relief of pain and discomfort
SWOT Analysis
1. Very well accepted in the global markets and enjoys the trust associated with GSK brand. 2. GSK has a strong presence in pharmaceutical products with world class R&D and product innovation 3. A wide range of products available in different pack sizes to address needs of different consumers 4. It enjoys the strong distribution network of GSK 5. Company has heavily invested in promotion and advertising and thus Strength the brand recall and association is very high
1. 65% of the brand usage is for its antipyretic i.e. fevers related use which is a smaller segment as compared to the pain killer market. 2. It faced objections from FDA for some of its campaigns which were Weakness later sorted out.
1. Target the alternative channels and promote it through medical representatives 2. Promote the analgesic benefits more to tap the huge painkiller Opportunity market
1. Pharma products are subject to stringent legal regulations; any mistake in adherence to quality or even printing on product inserts can have strong implications 2. Lot of competition in the market. 3. Most of the time the druggist has the influencing power in the sale of Threats OTC products
Competition
1. Generic drugs 2. Coldrex 3. Calpol Competitors 4. Saridon
doc_612113933.docx