Description
SWOT ANALYSIS OF PAMPERS
‘Pampers’
Parent Company
Procter and Gamble
Category
Personal Care brands- Baby Care
Sector
FMCG
Tagline/ Slogan
Give your child the gift of guaranteed dryness
USP
Leading player in the diaper market
STP
Segment
Upper class society
Target Group
Regular buyers of diapers ready to pay a premium
Positioning
Guaranteed dryness and care of baby’s sensitive skin
SWOT Analysis
1. Highest market share among its competitors 2. Higher brand interest of consumers in Pampers than others 3. Aggressive advertising by P&G Strength 4. Strong distribution network of P&G
1. High cost Weakness 2. Aggresive competitors
1. Regular innovations in the product to maintain customers’ high involvement 2.Good CSR activities to promote the product Opportunity 3.Innovative ways to connect with mothers
Threats
1. Pricewars with competitors 2. Sensitive product, any small mishap can hurt the image of the
product and will lose the support of mothers 3.Easy substitutes
Competition
1.Huggies Competitors 2.Johnson & Johnson
doc_682186219.docx
SWOT ANALYSIS OF PAMPERS
‘Pampers’
Parent Company
Procter and Gamble
Category
Personal Care brands- Baby Care
Sector
FMCG
Tagline/ Slogan
Give your child the gift of guaranteed dryness
USP
Leading player in the diaper market
STP
Segment
Upper class society
Target Group
Regular buyers of diapers ready to pay a premium
Positioning
Guaranteed dryness and care of baby’s sensitive skin
SWOT Analysis
1. Highest market share among its competitors 2. Higher brand interest of consumers in Pampers than others 3. Aggressive advertising by P&G Strength 4. Strong distribution network of P&G
1. High cost Weakness 2. Aggresive competitors
1. Regular innovations in the product to maintain customers’ high involvement 2.Good CSR activities to promote the product Opportunity 3.Innovative ways to connect with mothers
Threats
1. Pricewars with competitors 2. Sensitive product, any small mishap can hurt the image of the
product and will lose the support of mothers 3.Easy substitutes
Competition
1.Huggies Competitors 2.Johnson & Johnson
doc_682186219.docx