Description
SWOT ANALYSIS OF PALMOLIVE CHARMIS CREAM
Palmolive Charmis Cream
Parent Company
Colgate-Palmolive
Category
Skin Care
Sector
FMCG
Tagline/ Slogan
Nourished, Glowing Skin
New Palmolive Charmis has a unique combination of scientifically USP proven Vitamins E,C and A STP
Segment
Personal Care – Skin Care – Moisturising Cream
Target Group
Urban, Semi-Urban Markets
Moisturising Cold Cream with multiple vitamins for a nourished and Positioning glowing skin SWOT Analysis
1. Cream provides with a glowing, nourished skin 2. Contains Vitamin C that helps protect from the sun 3. Replenishes the lost vitamins in the skin, making it look younger and soft 4. Vitamin A content to encourage the growth of healthy skin tissue Strength 5. Excellent availability due to good distribution network
1. Variety of options for the customer to choose from in the market Weakness 2. Market share limited due to intense competition
1. Varying packaging sizes to cater to different markets and needs 2. Nice fragrance of the cream can be used as an advantage to market against competitive products Opportunity 3. Tie-ups with hotel chains and corporates
1. Competition from big established brands like Ponds 2. Local variants of similar creams available in various markets which Threats eat up the market share Competition
1. Ponds Cold Cream 2.Vaseline Competitors 3. Vicco Turmeric
doc_877080433.docx
SWOT ANALYSIS OF PALMOLIVE CHARMIS CREAM
Palmolive Charmis Cream
Parent Company
Colgate-Palmolive
Category
Skin Care
Sector
FMCG
Tagline/ Slogan
Nourished, Glowing Skin
New Palmolive Charmis has a unique combination of scientifically USP proven Vitamins E,C and A STP
Segment
Personal Care – Skin Care – Moisturising Cream
Target Group
Urban, Semi-Urban Markets
Moisturising Cold Cream with multiple vitamins for a nourished and Positioning glowing skin SWOT Analysis
1. Cream provides with a glowing, nourished skin 2. Contains Vitamin C that helps protect from the sun 3. Replenishes the lost vitamins in the skin, making it look younger and soft 4. Vitamin A content to encourage the growth of healthy skin tissue Strength 5. Excellent availability due to good distribution network
1. Variety of options for the customer to choose from in the market Weakness 2. Market share limited due to intense competition
1. Varying packaging sizes to cater to different markets and needs 2. Nice fragrance of the cream can be used as an advantage to market against competitive products Opportunity 3. Tie-ups with hotel chains and corporates
1. Competition from big established brands like Ponds 2. Local variants of similar creams available in various markets which Threats eat up the market share Competition
1. Ponds Cold Cream 2.Vaseline Competitors 3. Vicco Turmeric
doc_877080433.docx