Description
SWOT ANALYSIS OF PALMOLIVE AROMA SHOWER GEL
Palmolive Aroma Shower Gel
Parent Company
Colgate-Palmolive
Category
FMCG
Sector
Personal Care – Shower Gel
Tagline/ Slogan
Relax Your Senses , Let Your Senses Sparkle
Made with pure essential oils that softens the skin and uplifting scent USP that illuminates the senses STP
Segment
Personal Care Products – Shower Gel from women
Target Group
Urban and Semi Urban Areas upper middle class women
Shower Gel available in 2 variants made with pure essential oils that Positioning gives soft skin and a relaxing sense for a unique bathing experience SWOT Analysis
1. Helps to soften the skin 2. Relaxing scent gives an aura of peace and tranquility 3. Lavender as an ingredient is a great cleanser and de-toxifier for skin 4. Sturdy, attractive packaging with flip cap- easy to use and hygienic Strength 5. Good distribution and brand visibility
1.Scent from the shower gel does not linger after bath 2. The gel is quite runny , which may lead to squeezing out more than required gel at every use Weakness 3. A little premium to penetrate in the rural market
Opportunity
1Increase number of variants i.e more along with Relax and Vitality 2. Increasing awareness to consumers about the ease of use of a
shower gel over a normal soap
1.Hard to make consumers switch from conventional sops to alternatives like a shower gel 2. Lots of other international and domestic alternatives available for Threats shower gel Competition
1. H2O Shower Gel - Multiple Variants 2. Fresh Line Competitors 3. Lux Shower Gel
doc_626719027.docx
SWOT ANALYSIS OF PALMOLIVE AROMA SHOWER GEL
Palmolive Aroma Shower Gel
Parent Company
Colgate-Palmolive
Category
FMCG
Sector
Personal Care – Shower Gel
Tagline/ Slogan
Relax Your Senses , Let Your Senses Sparkle
Made with pure essential oils that softens the skin and uplifting scent USP that illuminates the senses STP
Segment
Personal Care Products – Shower Gel from women
Target Group
Urban and Semi Urban Areas upper middle class women
Shower Gel available in 2 variants made with pure essential oils that Positioning gives soft skin and a relaxing sense for a unique bathing experience SWOT Analysis
1. Helps to soften the skin 2. Relaxing scent gives an aura of peace and tranquility 3. Lavender as an ingredient is a great cleanser and de-toxifier for skin 4. Sturdy, attractive packaging with flip cap- easy to use and hygienic Strength 5. Good distribution and brand visibility
1.Scent from the shower gel does not linger after bath 2. The gel is quite runny , which may lead to squeezing out more than required gel at every use Weakness 3. A little premium to penetrate in the rural market
Opportunity
1Increase number of variants i.e more along with Relax and Vitality 2. Increasing awareness to consumers about the ease of use of a
shower gel over a normal soap
1.Hard to make consumers switch from conventional sops to alternatives like a shower gel 2. Lots of other international and domestic alternatives available for Threats shower gel Competition
1. H2O Shower Gel - Multiple Variants 2. Fresh Line Competitors 3. Lux Shower Gel
doc_626719027.docx