Description
SWOT ANALYSIS OF PALMOLIVE AROMA LIQUID HAND WASH
Palmolive Aroma Liquid Hand Wash
Parent Company
Colgate-Palmolive
Category
FMCG
Sector
Personal Care – Hand Wash
Tagline/ Slogan
Relax your Senses
USP
Palmolive Aroma Relaxing is enriched with the natural essential oils STP
Segment
Personal Care – Liquid Hand Wash
Target Group
Urban and Semi Urban Households
Liquid hand wash with natural ingredients to relax and soothe the Positioning hands SWOT Analysis
1. Hand wash helps in softening the skin 2. The relaxing scent of the hand wash envelops in an aura of peace and tranquility 3. Lavender, an ingredient of hand wash, is a great de-toxifier and cleanser 4. Balances the lower and higher chakras, and helps in balancing extreme emotions Strength 5. Good brand presence due to advertising and marketing
1. Market share growth limited as extremely competitive segment Weakness 2. Lack of availability of refill packs for the hand wash
1. Liquid Hand Wash still a niche market segment with great growth Opportunity potential 2. Possibility of further variants to offer more variety in the segment
3.
1. Competition from established products like RB’s Dettol 2. To compete against other liquid hand wash products from Colgate as well – Palmolive Naturals Threats 3. Market limited only to urban areas mostly Competition
1. Dettol Hand Wash Competitors 2. Lifebuoy Hand Wash
doc_385387737.docx
SWOT ANALYSIS OF PALMOLIVE AROMA LIQUID HAND WASH
Palmolive Aroma Liquid Hand Wash
Parent Company
Colgate-Palmolive
Category
FMCG
Sector
Personal Care – Hand Wash
Tagline/ Slogan
Relax your Senses
USP
Palmolive Aroma Relaxing is enriched with the natural essential oils STP
Segment
Personal Care – Liquid Hand Wash
Target Group
Urban and Semi Urban Households
Liquid hand wash with natural ingredients to relax and soothe the Positioning hands SWOT Analysis
1. Hand wash helps in softening the skin 2. The relaxing scent of the hand wash envelops in an aura of peace and tranquility 3. Lavender, an ingredient of hand wash, is a great de-toxifier and cleanser 4. Balances the lower and higher chakras, and helps in balancing extreme emotions Strength 5. Good brand presence due to advertising and marketing
1. Market share growth limited as extremely competitive segment Weakness 2. Lack of availability of refill packs for the hand wash
1. Liquid Hand Wash still a niche market segment with great growth Opportunity potential 2. Possibility of further variants to offer more variety in the segment
3.
1. Competition from established products like RB’s Dettol 2. To compete against other liquid hand wash products from Colgate as well – Palmolive Naturals Threats 3. Market limited only to urban areas mostly Competition
1. Dettol Hand Wash Competitors 2. Lifebuoy Hand Wash
doc_385387737.docx