Description
SWOT ANALYSIS OF PALISADES TOYS
Palisades Toys
Parent Company
Palisades Entertainment, LLC
Category
Toy Brands & Manufacturers
Sector
Media and Entertainment
Tagline/ Slogan
Factory X is distribution for your success
USP
High quality collectibles
STP
Segment
Kids and adults
Target Group
Action figure collector enthusiasts
favorite company of serious toy collectors for its outstanding dedication Positioning to quality and consumers as well as its genuine passion for collectibles
SWOT Analysis
1.One of the most trusted brand-names in the toy-maker world 2.The brand is well known for communicating directly with consumers to take product decisions 3. The brand is now treated as a collector’s item and hence fetches very high prices 4.Worldwide sales throughout the world through outlets like Toys’R’Us, Strength Target etc.
1.The company has shut down and has discontinued the brand name 2.Strong focus on collectibles has led to financial problems that led to bankruptcy 3.The company failed to manage its product portfolio well and focused Weakness on a very narrow group of customers
1.Revive the old brand and continue with the licenses 2.Enter the mobile and tablet application space to further leverage its license 3.Expand the toy collector craze to other countries and leverage the Opportunity brand name.
1. Threat due to the virtual gaming alternatives that are eating the toy market share 2.A very high rate of duplication in Chinese markets Threats 3.Action figures are not a fad amongst children anymore
Competition
1.Mego Corporation 2.Bowen Designs Competitors 3.NECA
doc_411870986.docx
SWOT ANALYSIS OF PALISADES TOYS
Palisades Toys
Parent Company
Palisades Entertainment, LLC
Category
Toy Brands & Manufacturers
Sector
Media and Entertainment
Tagline/ Slogan
Factory X is distribution for your success
USP
High quality collectibles
STP
Segment
Kids and adults
Target Group
Action figure collector enthusiasts
favorite company of serious toy collectors for its outstanding dedication Positioning to quality and consumers as well as its genuine passion for collectibles
SWOT Analysis
1.One of the most trusted brand-names in the toy-maker world 2.The brand is well known for communicating directly with consumers to take product decisions 3. The brand is now treated as a collector’s item and hence fetches very high prices 4.Worldwide sales throughout the world through outlets like Toys’R’Us, Strength Target etc.
1.The company has shut down and has discontinued the brand name 2.Strong focus on collectibles has led to financial problems that led to bankruptcy 3.The company failed to manage its product portfolio well and focused Weakness on a very narrow group of customers
1.Revive the old brand and continue with the licenses 2.Enter the mobile and tablet application space to further leverage its license 3.Expand the toy collector craze to other countries and leverage the Opportunity brand name.
1. Threat due to the virtual gaming alternatives that are eating the toy market share 2.A very high rate of duplication in Chinese markets Threats 3.Action figures are not a fad amongst children anymore
Competition
1.Mego Corporation 2.Bowen Designs Competitors 3.NECA
doc_411870986.docx