Description
SWOT ANALYSIS OF PACCAR
Paccar
Parent Company
Komatsu Ltd., Japan
Category
Heavy Equipment
Sector
Industrial Products
Tagline/ Slogan
‘For those in pursuit of Quality’
USP
Third largest manufacturer of Heavy Duty trucks in the world
STP
People and businesses who want premium light-, medium- and heavySegment duty trucks for Commercial use
Those who want technologically advanced systems to enhance Target Group inventory control and expedite order processing
Positioning
Complete solutions for heavy duty trucks in commercial use
SWOT Analysis
1. Extensive dealer network throughout the world (1800 dealers) 2. Geographic diversification, Brazil, India, China, and Russia are some of the markets the company has recently invested in 3. Strong aftermarket support with 24hr call centers 4. Also provides services in finance, lease and insurance to dealers and customers 5. Acquisition of DAF and Leyland trucks strengthened its position globally 6. Brand name- Top-selling brands Kenworth and Peterbilt were awarded for customer satisfaction by global research company J.D. Power and Associates last year Strength 7. The company has over 17,000 employees
1. High debt level over the years does not allow for capital expenditure 2. The recession highly affected the sales in U.S. which led to 40% Weakness drop in total revenue
1. Demand in developing countries where it is established through Opportunity acquired brands 2. The South American truck market is going to provide an excellent
long-term opportunity in the premium segment
1. Because of the cyclic nature of the industry (heavy trucks), tough economic times lead to bad performance in the stock market 2. Impending crisis in Europe remains a big concern. If the situation worsens, the top line could take a substantial hit 3. Slowdown in international markets (like concerns about China currently making the rounds) could weigh on the revenue and growth Threats plans
Competition
1. Daimler AG 2. AB Volvo Competitors 3. Navistar International
doc_947490771.docx
SWOT ANALYSIS OF PACCAR
Paccar
Parent Company
Komatsu Ltd., Japan
Category
Heavy Equipment
Sector
Industrial Products
Tagline/ Slogan
‘For those in pursuit of Quality’
USP
Third largest manufacturer of Heavy Duty trucks in the world
STP
People and businesses who want premium light-, medium- and heavySegment duty trucks for Commercial use
Those who want technologically advanced systems to enhance Target Group inventory control and expedite order processing
Positioning
Complete solutions for heavy duty trucks in commercial use
SWOT Analysis
1. Extensive dealer network throughout the world (1800 dealers) 2. Geographic diversification, Brazil, India, China, and Russia are some of the markets the company has recently invested in 3. Strong aftermarket support with 24hr call centers 4. Also provides services in finance, lease and insurance to dealers and customers 5. Acquisition of DAF and Leyland trucks strengthened its position globally 6. Brand name- Top-selling brands Kenworth and Peterbilt were awarded for customer satisfaction by global research company J.D. Power and Associates last year Strength 7. The company has over 17,000 employees
1. High debt level over the years does not allow for capital expenditure 2. The recession highly affected the sales in U.S. which led to 40% Weakness drop in total revenue
1. Demand in developing countries where it is established through Opportunity acquired brands 2. The South American truck market is going to provide an excellent
long-term opportunity in the premium segment
1. Because of the cyclic nature of the industry (heavy trucks), tough economic times lead to bad performance in the stock market 2. Impending crisis in Europe remains a big concern. If the situation worsens, the top line could take a substantial hit 3. Slowdown in international markets (like concerns about China currently making the rounds) could weigh on the revenue and growth Threats plans
Competition
1. Daimler AG 2. AB Volvo Competitors 3. Navistar International
doc_947490771.docx