Description
SWOT ANALYSIS OF OXYGEN FASHION
Oxygen Fashion
Parent Company
Golden ABC
Category
Apparel and Accessories
Sector
Lifestyle and Retail
Tagline/ Slogan
The world is our runway; Jeans everyday
USP
Always first, Fresh and fashion forward STP
Segment
Surfers and skaters apparel
Target Group
Young adults from urban upper middle class
Positioning
Hip fashion and street/ urban style clothing SWOT Analysis
1. Reputed Management group with good distribution network 2. With the strong management team they have strong brand equity and strong financial position in the market. 3. The company has a strong R&D department and is highly innovative 4. Highly Creative Strength 5. The brand has diversified set of products
1. Limited brand visibility across the world as compared to popular apparel brands 2. They have a low market share in comparison with the global giants Weakness in the industry
Opportunity
1. Innovation in products and quality
2. Expansion of business in emerging markets 3. Expansion in products and services by including more innovation 4.Aquisition and takeover
1. Competition from other low cost brands 2.Economic slowdown and exchange rate fluctuations affects the international brand 3. External changes like government norms, politics, taxes etc. Threats 4.Maturing product categories or services Competition
1. Oilily 2.Olivier Strelli 3.Oneill 4.Ozwald Boateng Competitors 5. Pepe Jeans
doc_118884431.docx
SWOT ANALYSIS OF OXYGEN FASHION
Oxygen Fashion
Parent Company
Golden ABC
Category
Apparel and Accessories
Sector
Lifestyle and Retail
Tagline/ Slogan
The world is our runway; Jeans everyday
USP
Always first, Fresh and fashion forward STP
Segment
Surfers and skaters apparel
Target Group
Young adults from urban upper middle class
Positioning
Hip fashion and street/ urban style clothing SWOT Analysis
1. Reputed Management group with good distribution network 2. With the strong management team they have strong brand equity and strong financial position in the market. 3. The company has a strong R&D department and is highly innovative 4. Highly Creative Strength 5. The brand has diversified set of products
1. Limited brand visibility across the world as compared to popular apparel brands 2. They have a low market share in comparison with the global giants Weakness in the industry
Opportunity
1. Innovation in products and quality
2. Expansion of business in emerging markets 3. Expansion in products and services by including more innovation 4.Aquisition and takeover
1. Competition from other low cost brands 2.Economic slowdown and exchange rate fluctuations affects the international brand 3. External changes like government norms, politics, taxes etc. Threats 4.Maturing product categories or services Competition
1. Oilily 2.Olivier Strelli 3.Oneill 4.Ozwald Boateng Competitors 5. Pepe Jeans
doc_118884431.docx