Description
SWOT ANALYSIS OF OXFORD UNIVERSITY PRESS
Oxford University Press
Parent Company
University of Oxford
Category
Printing & Publishing
Sector
Media and Entertainment
Tagline/ Slogan
-
High quality academic and reference works, educational texts and USP dictionaries catering to a diverse range of students and scholars
STP
Segment
All kinds of publishing needs
Target Group
Educational sector and Dictionaries
Positioning
Best publisher for educational resources in the world
SWOT Analysis
1. Publishes 6000 titles and sells more than 110 million units each year 2. Offers publishing to specific needs of local markets 3. The range includes dictionaries, English language teaching materials, children's books, journals, scholarly monographs, printed music, higher education textbooks, and schoolbooks. 4. Its editorial strengths have ensured that its publications are closely interwoven with local needs, while reaching a global audience Strength 5. Strong brand name and a stable financial performance
1.Huge revenue is mostly from the dictionary segment 2. Schools publishing continues to be the mainstay of the Press’s International Division operations, and a large part of its UK publishing through Oxford Education Weakness 3. Premium content is still not affordable which means limited audience
1. Increase in the share of the emerging markets as they contributed substantial part of its revenue 2. Increase in journals retentions and acquisitions 3. Digital development continues to be an increasingly important part Opportunity of schools publishing around the world
1. Difficulties in the retail sector in developed countries as the market shifted from ‘bricks and mortar’ retail to online 2. The pressure on institutional library budgets in developed markets Threats 3. Digitization and the rapid growth of online products
Competition
1.Pearson PLC 2.Wiley & Sons Pvt Ltd Competitors 3.Cengage Learning
doc_468292412.docx
SWOT ANALYSIS OF OXFORD UNIVERSITY PRESS
Oxford University Press
Parent Company
University of Oxford
Category
Printing & Publishing
Sector
Media and Entertainment
Tagline/ Slogan
-
High quality academic and reference works, educational texts and USP dictionaries catering to a diverse range of students and scholars
STP
Segment
All kinds of publishing needs
Target Group
Educational sector and Dictionaries
Positioning
Best publisher for educational resources in the world
SWOT Analysis
1. Publishes 6000 titles and sells more than 110 million units each year 2. Offers publishing to specific needs of local markets 3. The range includes dictionaries, English language teaching materials, children's books, journals, scholarly monographs, printed music, higher education textbooks, and schoolbooks. 4. Its editorial strengths have ensured that its publications are closely interwoven with local needs, while reaching a global audience Strength 5. Strong brand name and a stable financial performance
1.Huge revenue is mostly from the dictionary segment 2. Schools publishing continues to be the mainstay of the Press’s International Division operations, and a large part of its UK publishing through Oxford Education Weakness 3. Premium content is still not affordable which means limited audience
1. Increase in the share of the emerging markets as they contributed substantial part of its revenue 2. Increase in journals retentions and acquisitions 3. Digital development continues to be an increasingly important part Opportunity of schools publishing around the world
1. Difficulties in the retail sector in developed countries as the market shifted from ‘bricks and mortar’ retail to online 2. The pressure on institutional library budgets in developed markets Threats 3. Digitization and the rapid growth of online products
Competition
1.Pearson PLC 2.Wiley & Sons Pvt Ltd Competitors 3.Cengage Learning
doc_468292412.docx