Description
SWOT ANALYSIS OF OUTLOOK GROUP CORPORATION
Outlook Group Corp
Parent Company
Outlook Group
Category
Broadcasting& Cables
Sector
Media and Entertainment
Tagline/ Slogan
Delivering time through packaging components
Outlook Group sells its packaging, logistical prowess, offering information management, warehousing, inventory control, and order USP fulfilment services to clients
STP
Segment
Commercial printing and packaging clients across the globe
Target Group
All valuable clients across the globe
Premier consumer packaging provider and full solution packaging Positioning manufacturer by delivering time through packaging components
SWOT Analysis
1.In house design and engineering 2. Diversified packaging solution in product packaging, direct marketing and printing 3. Uniquely tailored packaging design and premier printing capabilities drives consumer decisions 4. World class service 5. Supply chain solutions 6. Online order management 7. Incorporates lean practices like value, quality, flexibility, creativity and eliminating wastes Strength 8. Innovation through relationship and customer knowledge
1. Extra processing leads to accumulation of inventory 2. Waiting and transportation cost 3. Relatively higher cost of goods sold, operating costs and income Weakness taxes compared to global benchmarks
1. Invest in three thrust areas – enterprise, strategy and markets 2. Partner with industry leader in lean manufacturing 3. Cross functional team for knowledge transfer 4. Invest in culture of innovation to increase process and operational efficiency Opportunity 5. Diversify in field of non-print offerings and direct marketing services
1. Increasing competition in printing and packaging sector 2. Cheaper technology 3. External changes (government, politics, taxes etc.) 4. Lower imports leading to fall in margins Threats 5. Maturing categories, products or services
Competition
1.Cenveo Inc. 2. Fort Dearborn Company 3. R. R. Donnelly & Sons Company Competitors 4. Banta corporation
doc_856886242.docx
SWOT ANALYSIS OF OUTLOOK GROUP CORPORATION
Outlook Group Corp
Parent Company
Outlook Group
Category
Broadcasting& Cables
Sector
Media and Entertainment
Tagline/ Slogan
Delivering time through packaging components
Outlook Group sells its packaging, logistical prowess, offering information management, warehousing, inventory control, and order USP fulfilment services to clients
STP
Segment
Commercial printing and packaging clients across the globe
Target Group
All valuable clients across the globe
Premier consumer packaging provider and full solution packaging Positioning manufacturer by delivering time through packaging components
SWOT Analysis
1.In house design and engineering 2. Diversified packaging solution in product packaging, direct marketing and printing 3. Uniquely tailored packaging design and premier printing capabilities drives consumer decisions 4. World class service 5. Supply chain solutions 6. Online order management 7. Incorporates lean practices like value, quality, flexibility, creativity and eliminating wastes Strength 8. Innovation through relationship and customer knowledge
1. Extra processing leads to accumulation of inventory 2. Waiting and transportation cost 3. Relatively higher cost of goods sold, operating costs and income Weakness taxes compared to global benchmarks
1. Invest in three thrust areas – enterprise, strategy and markets 2. Partner with industry leader in lean manufacturing 3. Cross functional team for knowledge transfer 4. Invest in culture of innovation to increase process and operational efficiency Opportunity 5. Diversify in field of non-print offerings and direct marketing services
1. Increasing competition in printing and packaging sector 2. Cheaper technology 3. External changes (government, politics, taxes etc.) 4. Lower imports leading to fall in margins Threats 5. Maturing categories, products or services
Competition
1.Cenveo Inc. 2. Fort Dearborn Company 3. R. R. Donnelly & Sons Company Competitors 4. Banta corporation
doc_856886242.docx