SWOT ANALYSIS OF OSHKOSH B GOSH

Description
SWOT ANALYSIS OF OSHKOSH B GOSH

Oshkosh B Gosh

Parent Company

Carter

Category

Apparel and Accessories

Sector

Lifestyle and Retail

Tagline/ Slogan

Outfitting made easy

USP

Kids wear STP

Segment

Apparel and accessories for children

Target Group

Kids, Children and infants from urban families

Positioning

Best Overall’s of America SWOT Analysis

1. Old, Established brand since 1895 2. Most popular childrenswear label in US and across the world 3. Is known across the world for the best known quality Strength 4.The company has over 100 outlets in USA

1. Has to pump in money for maintaining the brand image Weakness 2.Target group is limited to US as less global exposure

1.To establish itself in the emerging markets 2. Opportunity to expand in areas beyond the current product profile Opportunity 3. Te-ups with schools, children activity houses etc

1.Competitive apparel Segment 2.Imitaton of designs is possible Threats 3.Substitutes are easily available

Competition

1.Cakewalk 2.Minivan Competitors 3. Gini & Jony



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