Description
SWOT ANALYSIS OF ORRA DIAMONDS
Orra Diamonds
Parent Company
Orra diamonds
Category
Jewellery and diamonds
Sector
Lifestyle and retail
Tagline/ Slogan
The Journey of Love; The diamond destination
USP
Quality of product and Different designs STP
Segment
Women looking for bridal and daily wear diamond jewellery
Target Group
Urban upper-middle and upper class women
Positioning
The one place where all the stylish diamond designs are available SWOT Analysis
1. Huge network spread across 15 countries 2. Has won awards Best jewellery retail chain of the year 3. Its counted among the top 5 jewellery brand, within its 2 years of launch 4. Designs are made from all over the world 5. Good advertising and brand presence across India Strength 6. Offers collections like bridal, solitaire etc
1. Competition from leading diamond brands means limited market share growth 2. Brand switching is high as designs and fashion play a big role in Weakness customer purchase
1. Overseas market is huge specially the NRI segment Opportunity 2.Huge scope of increase in middle east and European markets 3.High and increasing purchasing power of the people
4. More advertising to increase brand recall
1. Competition is huge from already established brands in this segment 2.Competition is also in overseas market other players Threats 3.Fluctuating global economy means loss of sale Competition
1.Tanishq 2.Kiah diamonds Competitors 3.Kisna
doc_365341630.docx
SWOT ANALYSIS OF ORRA DIAMONDS
Orra Diamonds
Parent Company
Orra diamonds
Category
Jewellery and diamonds
Sector
Lifestyle and retail
Tagline/ Slogan
The Journey of Love; The diamond destination
USP
Quality of product and Different designs STP
Segment
Women looking for bridal and daily wear diamond jewellery
Target Group
Urban upper-middle and upper class women
Positioning
The one place where all the stylish diamond designs are available SWOT Analysis
1. Huge network spread across 15 countries 2. Has won awards Best jewellery retail chain of the year 3. Its counted among the top 5 jewellery brand, within its 2 years of launch 4. Designs are made from all over the world 5. Good advertising and brand presence across India Strength 6. Offers collections like bridal, solitaire etc
1. Competition from leading diamond brands means limited market share growth 2. Brand switching is high as designs and fashion play a big role in Weakness customer purchase
1. Overseas market is huge specially the NRI segment Opportunity 2.Huge scope of increase in middle east and European markets 3.High and increasing purchasing power of the people
4. More advertising to increase brand recall
1. Competition is huge from already established brands in this segment 2.Competition is also in overseas market other players Threats 3.Fluctuating global economy means loss of sale Competition
1.Tanishq 2.Kiah diamonds Competitors 3.Kisna
doc_365341630.docx