Description
SWOT ANALYSIS OF ORKUT
Orkut
Parent Company
Google Incorporation
Category
Website- Social Networking
Sector
Media and Entertainment
Tagline/ Slogan
Who do you know?
USP
The user interface is customizable
STP
Segment
Internet utilizing computer users
Target Group
Youth inclined towards internet usage and Business advertisers
Positioned as an efficient social networking website to stay connected Positioning with friends
SWOT Analysis
1.Integrated with offerings made by Google, thus increased reach 2. Early market entry enabled increased customer base 3. Can function as a platform to share videos and photos 4. Provides customized profile appearance to users Strength 5. Available in over 48 languages with localized options
1.Unable to withstand competition by not innovating 2.Unable to attract professional user accounts 3.Prone to hacking and fake accounts 4.Facebook took Orkut by storm leading to change in customer loyalties Weakness 5. Incidents of spams, hate groups etc lead to downfall of brand
1. The markets devoid of internet 2.Businesses having no online presence Opportunity 3.Integrate with more telecom operators or similar companies
1. Competitors present in market especially Facebook 2.New upcoming social networking websites Threats 3.Fake accounts and hacking instances
Competition
1.Facebook 2. Myspace Competitors 3.Google+
doc_128798071.docx
SWOT ANALYSIS OF ORKUT
Orkut
Parent Company
Google Incorporation
Category
Website- Social Networking
Sector
Media and Entertainment
Tagline/ Slogan
Who do you know?
USP
The user interface is customizable
STP
Segment
Internet utilizing computer users
Target Group
Youth inclined towards internet usage and Business advertisers
Positioned as an efficient social networking website to stay connected Positioning with friends
SWOT Analysis
1.Integrated with offerings made by Google, thus increased reach 2. Early market entry enabled increased customer base 3. Can function as a platform to share videos and photos 4. Provides customized profile appearance to users Strength 5. Available in over 48 languages with localized options
1.Unable to withstand competition by not innovating 2.Unable to attract professional user accounts 3.Prone to hacking and fake accounts 4.Facebook took Orkut by storm leading to change in customer loyalties Weakness 5. Incidents of spams, hate groups etc lead to downfall of brand
1. The markets devoid of internet 2.Businesses having no online presence Opportunity 3.Integrate with more telecom operators or similar companies
1. Competitors present in market especially Facebook 2.New upcoming social networking websites Threats 3.Fake accounts and hacking instances
Competition
1.Facebook 2. Myspace Competitors 3.Google+
doc_128798071.docx