Description
SWOT ANALYSIS OF O'REILLY AUTOMOTIVE
O'Reilly Automotive
Parent Company
O'Reilly Automotive
Category
Chain of auto parts stores
Sector
Lifestyle and Retail
Tagline/ Slogan
Professional Part People
USP
Retail of aftermarket automotive parts STP
Segment
Car user in United States
Target Group
People looking for spare parts of cars
Positioning
Dominant supplier of auto parts SWOT Analysis
1. Acquired CSK Auto 2. Present in more than 3,600+ locations 3. All types of accessories are present right from exterior parts to fluids and chemicals Strength 4. S&P 500 Component and 52,00+ full time employees
1. Geographical expansion is very less Weakness 2.Debt to equity ratio is very high above accepted standard
1. Export opportunity to developing country 2. Integrate forward- Manufacture customized automobiles and designs as a new business through JV with auto companies 3. Participation in various auto expos and displaying auto design 4.Offer new and remanufactured hard parts, water pumps and all Opportunity other variety of range under single brand name
1. People prefer to buy parts from authorized service station of company 2. Availability of all components at any point of time is very important 3. Introduction of low maintenance car is potential threat for future Threats business Competition
1. Autozone 2. Advance Auto Parts Inc. Competitors 3. U.S. Auto Parts Network, Inc.
doc_105010915.docx
SWOT ANALYSIS OF O'REILLY AUTOMOTIVE
O'Reilly Automotive
Parent Company
O'Reilly Automotive
Category
Chain of auto parts stores
Sector
Lifestyle and Retail
Tagline/ Slogan
Professional Part People
USP
Retail of aftermarket automotive parts STP
Segment
Car user in United States
Target Group
People looking for spare parts of cars
Positioning
Dominant supplier of auto parts SWOT Analysis
1. Acquired CSK Auto 2. Present in more than 3,600+ locations 3. All types of accessories are present right from exterior parts to fluids and chemicals Strength 4. S&P 500 Component and 52,00+ full time employees
1. Geographical expansion is very less Weakness 2.Debt to equity ratio is very high above accepted standard
1. Export opportunity to developing country 2. Integrate forward- Manufacture customized automobiles and designs as a new business through JV with auto companies 3. Participation in various auto expos and displaying auto design 4.Offer new and remanufactured hard parts, water pumps and all Opportunity other variety of range under single brand name
1. People prefer to buy parts from authorized service station of company 2. Availability of all components at any point of time is very important 3. Introduction of low maintenance car is potential threat for future Threats business Competition
1. Autozone 2. Advance Auto Parts Inc. Competitors 3. U.S. Auto Parts Network, Inc.
doc_105010915.docx