Description
SWOT ANALYSIS OF ORAL-B
Oral -B
Parent Company
Procter and Gamble
Category
Personal Care brands - Hygiene
Sector
FMCG
Tagline/ Slogan
The brand more dentists use themselves worldwide
USP
Global leader in toothbrush market STP
People having medium purchasing power. Middleclass and higher Segment classes
People looking for good quality and innovative products in Target Group toothbrushes
Positioning
Dentist’s choice of toothbrush SWOT Analysis
1. Frequent and many innovations in a low involvement product like toothbrush 2. Introduction of new features regularly 3. Focuses on solving problems commonly associated with toothbrush use Strength 4. Aggressive advertising
1.Could not replicate its leading position in India as it is globally 2.Price wars with competitors 3.New innovations coming up in the market 4.Indian market not as responsive to innovations in toothbrushes as Weakness global market
Opportunity
1.More innovations to differentiate from the competitors
2.Increasing involvement in personal care products 3.Differentiated advertising methods to attract customers
1.Aggressive competition 2.Regular introduction of new products by competitors Threats 3.Copied innovation by competitors Competition
1.Colgate 2.Pepsodent Competitors 3.Close Up
doc_339943505.docx
SWOT ANALYSIS OF ORAL-B
Oral -B
Parent Company
Procter and Gamble
Category
Personal Care brands - Hygiene
Sector
FMCG
Tagline/ Slogan
The brand more dentists use themselves worldwide
USP
Global leader in toothbrush market STP
People having medium purchasing power. Middleclass and higher Segment classes
People looking for good quality and innovative products in Target Group toothbrushes
Positioning
Dentist’s choice of toothbrush SWOT Analysis
1. Frequent and many innovations in a low involvement product like toothbrush 2. Introduction of new features regularly 3. Focuses on solving problems commonly associated with toothbrush use Strength 4. Aggressive advertising
1.Could not replicate its leading position in India as it is globally 2.Price wars with competitors 3.New innovations coming up in the market 4.Indian market not as responsive to innovations in toothbrushes as Weakness global market
Opportunity
1.More innovations to differentiate from the competitors
2.Increasing involvement in personal care products 3.Differentiated advertising methods to attract customers
1.Aggressive competition 2.Regular introduction of new products by competitors Threats 3.Copied innovation by competitors Competition
1.Colgate 2.Pepsodent Competitors 3.Close Up
doc_339943505.docx