Description
SWOT ANALYSIS OF OPERA BROWSER
Opera Browser
Parent Company
Opera software
Category
Web browsers
Sector
IT and Technology
Tagline/ Slogan
The fastest web browser on earth
USP
One of the fastest web browsers
STP
Segment
Computer users using the internet
Target Group
Computer users assessing internet for various purposes
Positioning
Positioned as the fastest web browser
SWOT Analysis
1.Can run on variety of personal computer operating systems and mobile 2. Available in 50+ languages, hence increased customer reach 3. One of the early market entrants 4. A wide range of integrated and built-in services 5. Over 120 million mobile users user Opera Mini and over 200 million Strength users
1.Lesser market share as compared to Chrome, internet Explorer and Firefox Weakness 2. Lesser presence in physical markets
1. Computer users not using internet 2. Acquiring integrations or partnerships with software companies and internet service providers Opportunity 3.Providing more integrated offerings and services
1.Malicious threats leading to browser malfunction 2.Continuous new innovations by current competition Threats 3. Newly emerging competitive web browsers
Competition
1. Google chrome 2.Apple Safari Competitors 3. Mozilla Firefox
doc_907296605.docx
SWOT ANALYSIS OF OPERA BROWSER
Opera Browser
Parent Company
Opera software
Category
Web browsers
Sector
IT and Technology
Tagline/ Slogan
The fastest web browser on earth
USP
One of the fastest web browsers
STP
Segment
Computer users using the internet
Target Group
Computer users assessing internet for various purposes
Positioning
Positioned as the fastest web browser
SWOT Analysis
1.Can run on variety of personal computer operating systems and mobile 2. Available in 50+ languages, hence increased customer reach 3. One of the early market entrants 4. A wide range of integrated and built-in services 5. Over 120 million mobile users user Opera Mini and over 200 million Strength users
1.Lesser market share as compared to Chrome, internet Explorer and Firefox Weakness 2. Lesser presence in physical markets
1. Computer users not using internet 2. Acquiring integrations or partnerships with software companies and internet service providers Opportunity 3.Providing more integrated offerings and services
1.Malicious threats leading to browser malfunction 2.Continuous new innovations by current competition Threats 3. Newly emerging competitive web browsers
Competition
1. Google chrome 2.Apple Safari Competitors 3. Mozilla Firefox
doc_907296605.docx