Description
SWOT ANALYSIS OFOPEL
Opel
Parent Company
General Motors
Category
Passenger Cars
Sector
Automobile
Tagline/ Slogan
We live cars
USP
Popular German Brand STP
Segment
Quality and afforable automobiles
Target Group
Families and Individuals who want a reliable product
Positioning
Reliable and stylish afforable cars SWOT Analysis
1. Though owned by General Motors, it has preserved its German essence 2. Produced over a million vehicles per annum 3. 11 manufacturing facilities in over 6 countries 4. Its models are rebadged & sold as Buicks, Holden, Vauxhall, Saturn in various countries 5. It employs around 39000 employees Strength 6. Strong brand presence and recall through advertising
1. Market share is limited owing to competitive segment Weakness 2. The non performance of General Motors is affecting the brand
1. It is going to invest for fuel saving & innovative engines& Opportunity transmissions 2.Can leverage Ampera, Volt & other electric & hybrid vehicles design
3.It can also look for newer markets
1. There is a possibility for that the General Motors may discontinue this brand if it does not prove to be profitable 2. The Japanese & Korean players are much stronger as compared to Threats Opel esp in the Asian markets Competition
1. Honda 2. Nissan 3. Toyota 4. Hyundai Competitors 5. Ford
doc_710118697.docx
SWOT ANALYSIS OFOPEL
Opel
Parent Company
General Motors
Category
Passenger Cars
Sector
Automobile
Tagline/ Slogan
We live cars
USP
Popular German Brand STP
Segment
Quality and afforable automobiles
Target Group
Families and Individuals who want a reliable product
Positioning
Reliable and stylish afforable cars SWOT Analysis
1. Though owned by General Motors, it has preserved its German essence 2. Produced over a million vehicles per annum 3. 11 manufacturing facilities in over 6 countries 4. Its models are rebadged & sold as Buicks, Holden, Vauxhall, Saturn in various countries 5. It employs around 39000 employees Strength 6. Strong brand presence and recall through advertising
1. Market share is limited owing to competitive segment Weakness 2. The non performance of General Motors is affecting the brand
1. It is going to invest for fuel saving & innovative engines& Opportunity transmissions 2.Can leverage Ampera, Volt & other electric & hybrid vehicles design
3.It can also look for newer markets
1. There is a possibility for that the General Motors may discontinue this brand if it does not prove to be profitable 2. The Japanese & Korean players are much stronger as compared to Threats Opel esp in the Asian markets Competition
1. Honda 2. Nissan 3. Toyota 4. Hyundai Competitors 5. Ford
doc_710118697.docx