Description
SWOT ANALYSIS OF OP OCEAN PACIFIC
OP Ocean Pacific
Parent company
Iconix Brand Group
Category
Apparel and accessories
Sector
Lifestyle and retail
Tagline/ slogan
Bring on the heat; Make a splash
Usp
The brand is known for its colorful and funky swimwear STP
Segment
Mid premium segment swimwear for women and men
Target group
Urban young women & men
Positioning
Colorful youth swimwear SWOT Analysis
1.The brand has gained accolades since its inception in 1972 2. In-house advertising, promotion, and PR are used by OP to create brand awareness. 3. Film Stars endorse the brand which adds brand value 4. The brand is known for its vibrant advertising and ad campaigns Strength 5. Good product portfolio and customer choices
1.The brand is sold only in Walmart and hence not available in many countries Weakness 2. Global penetration and brand recall is quite less
1. Very well-known brand in US and other developed cities 2. The brand can open its outlets in other countries to increase Opportunity customer base
3.The brand can diversify into other apparels
1.Other brands offer more styles and cuts 2.Similar products available in other brands thus switching cost is Threats less. Competition
1.Victoria’s secret Competitors 2. Ralph Lauren
doc_309727446.docx
SWOT ANALYSIS OF OP OCEAN PACIFIC
OP Ocean Pacific
Parent company
Iconix Brand Group
Category
Apparel and accessories
Sector
Lifestyle and retail
Tagline/ slogan
Bring on the heat; Make a splash
Usp
The brand is known for its colorful and funky swimwear STP
Segment
Mid premium segment swimwear for women and men
Target group
Urban young women & men
Positioning
Colorful youth swimwear SWOT Analysis
1.The brand has gained accolades since its inception in 1972 2. In-house advertising, promotion, and PR are used by OP to create brand awareness. 3. Film Stars endorse the brand which adds brand value 4. The brand is known for its vibrant advertising and ad campaigns Strength 5. Good product portfolio and customer choices
1.The brand is sold only in Walmart and hence not available in many countries Weakness 2. Global penetration and brand recall is quite less
1. Very well-known brand in US and other developed cities 2. The brand can open its outlets in other countries to increase Opportunity customer base
3.The brand can diversify into other apparels
1.Other brands offer more styles and cuts 2.Similar products available in other brands thus switching cost is Threats less. Competition
1.Victoria’s secret Competitors 2. Ralph Lauren
doc_309727446.docx