Description
SWOT ANALYSIS OF ONELL DESIGN
Onell Design
Parent Company
Onell Design
Category
Toy Brands and Manufacturers
Sector
Media and Entertainment
Tagline/ Slogan
-
USP
Makers of designer toys
STP
Segment
Construction toys for children
Target Group
Ages 3-15 of middle and upper class
Positioning
It can be made into anything possible
SWOT Analysis
1.Incorporates educational features to develop key skills in young children 2. Strong brand name 3. Encourages goal oriented play and problem solving 4. Strong product portfolio and unique toys Strength 5. Has won many awards in the mini toys category
1. Limited global presence compared to market leaders Weakness 2. Intense competition means limited market share
1. Organize competitions in schools Opportunity 2. Diversify into other segments
1.Video games 2.Cartoon channels 3.Internet 4. Outdoor games Threats 5. Other similar companies
Competition
1.Automoblox 2.Meccano 3.VTech Competitors 4.Leapfrog
doc_571368215.docx
SWOT ANALYSIS OF ONELL DESIGN
Onell Design
Parent Company
Onell Design
Category
Toy Brands and Manufacturers
Sector
Media and Entertainment
Tagline/ Slogan
-
USP
Makers of designer toys
STP
Segment
Construction toys for children
Target Group
Ages 3-15 of middle and upper class
Positioning
It can be made into anything possible
SWOT Analysis
1.Incorporates educational features to develop key skills in young children 2. Strong brand name 3. Encourages goal oriented play and problem solving 4. Strong product portfolio and unique toys Strength 5. Has won many awards in the mini toys category
1. Limited global presence compared to market leaders Weakness 2. Intense competition means limited market share
1. Organize competitions in schools Opportunity 2. Diversify into other segments
1.Video games 2.Cartoon channels 3.Internet 4. Outdoor games Threats 5. Other similar companies
Competition
1.Automoblox 2.Meccano 3.VTech Competitors 4.Leapfrog
doc_571368215.docx