Description
SWOT ANALYSIS OF OMRON
OMRON
Parent Company
OMRON Corporation
Category
Electronics
Sector
IT and Technology
Tagline/ Slogan
Sensing tomorrow
USP
Automation solutions for a changing world
STP
Industrial automation, electronic components, automotive sector, social Segment systems, healthcare
Target Group
Industrial sector, electronics makers
Positioning
One that keeps pace with change
SWOT Analysis
1. Strong employee base of about 36,000 people 2. Strong R&D focus – total expenditure on R&D is a substantial amount which helps in innovation 3. Strong and diverse product portfolio with many innovative products such as hand gesture recognition technology 4. Balanced product portfolio and revenues – with markets distributed across product segments; this provides a shock-cushion as negative impacts in one segment will not affect revenues 5. Robust market share – the company is a leading player with a consistent share 6. It has developed medical equipment, ATM machines, oilfield and Strength marine equipment etc
1. Strong dependence on Asian market, especially Japan and China, for revenue 2. Weakening financial position and declining margins is a concern 3. High concentration of production units in Japan and Asia in comparison with elsewhere in the world – means high distribution cost Weakness and risks of being affected by local market trends
1. Strong outlook for global control systems market Opportunity 2. Accelerated growth in global electronic components market 3. Global electronic components market has wide range of products
under it which could be explored 4. Tie-ups and acquisition of smaller enterprises to boost operations
1. The company faces strong competition especially in the pricing and customer service domains 2. The company has many overseas affiliates and currency fluctuations will greatly impact the functioning of the business Threats 3. Need for compliance to various environmental laws and regulations
Competition
1. Rockwell Automation 2. Emerson Electric Co. 3. Mitsubishi Corporation 4. Schneider Electric SA Competitors 5. Siemens Aktiengesellschaft
doc_893656972.docx
SWOT ANALYSIS OF OMRON
OMRON
Parent Company
OMRON Corporation
Category
Electronics
Sector
IT and Technology
Tagline/ Slogan
Sensing tomorrow
USP
Automation solutions for a changing world
STP
Industrial automation, electronic components, automotive sector, social Segment systems, healthcare
Target Group
Industrial sector, electronics makers
Positioning
One that keeps pace with change
SWOT Analysis
1. Strong employee base of about 36,000 people 2. Strong R&D focus – total expenditure on R&D is a substantial amount which helps in innovation 3. Strong and diverse product portfolio with many innovative products such as hand gesture recognition technology 4. Balanced product portfolio and revenues – with markets distributed across product segments; this provides a shock-cushion as negative impacts in one segment will not affect revenues 5. Robust market share – the company is a leading player with a consistent share 6. It has developed medical equipment, ATM machines, oilfield and Strength marine equipment etc
1. Strong dependence on Asian market, especially Japan and China, for revenue 2. Weakening financial position and declining margins is a concern 3. High concentration of production units in Japan and Asia in comparison with elsewhere in the world – means high distribution cost Weakness and risks of being affected by local market trends
1. Strong outlook for global control systems market Opportunity 2. Accelerated growth in global electronic components market 3. Global electronic components market has wide range of products
under it which could be explored 4. Tie-ups and acquisition of smaller enterprises to boost operations
1. The company faces strong competition especially in the pricing and customer service domains 2. The company has many overseas affiliates and currency fluctuations will greatly impact the functioning of the business Threats 3. Need for compliance to various environmental laws and regulations
Competition
1. Rockwell Automation 2. Emerson Electric Co. 3. Mitsubishi Corporation 4. Schneider Electric SA Competitors 5. Siemens Aktiengesellschaft
doc_893656972.docx