Description
SWOT ANALYSIS OF OMNICON GROUP
Omnicon Group
Parent Company
Omnicon Group Inc.
Category
Advertising, marketing and corporate communications holding company
Sector
Advertising
Tagline/ Slogan
A Global in Marketing and Advertising communications
USP
World’s top corporate media services conglomerate
STP
Segment
Corporate Organizations
Well-established organizations in need of Marketing communications Target Group agency
Positioning
Highly experienced in the field of marketing communications
SWOT Analysis
1. Strong distribution all over the world 2. 1500 agencies for more than 5000 clients in 100 countries 3. High reputation for quality work to corporates 4. High number of mergers and acquisitions for expansion Strength 5. Strong market reputation and operations
1. Market share is limited due to many competitors Weakness 2. Geographic penetration is also limited
1.Online advertising is a new source of revenue 2.Adapting new strategies for market research brings in more revenues 3.Decentralised decision making is helpful as local marketing needs Opportunity vary from one region to another
1.Increasing lawsuits due to sheer negligence in preparation of ads 2.Recession may hit the industry as cut is primarily on marketing budget of corporates Threats 3.Cut-throat competition offered by other players in the industry
Competition
1.WPP Group 2.Interpublic Group Competitors 3.Publicis Group
doc_353261058.docx
SWOT ANALYSIS OF OMNICON GROUP
Omnicon Group
Parent Company
Omnicon Group Inc.
Category
Advertising, marketing and corporate communications holding company
Sector
Advertising
Tagline/ Slogan
A Global in Marketing and Advertising communications
USP
World’s top corporate media services conglomerate
STP
Segment
Corporate Organizations
Well-established organizations in need of Marketing communications Target Group agency
Positioning
Highly experienced in the field of marketing communications
SWOT Analysis
1. Strong distribution all over the world 2. 1500 agencies for more than 5000 clients in 100 countries 3. High reputation for quality work to corporates 4. High number of mergers and acquisitions for expansion Strength 5. Strong market reputation and operations
1. Market share is limited due to many competitors Weakness 2. Geographic penetration is also limited
1.Online advertising is a new source of revenue 2.Adapting new strategies for market research brings in more revenues 3.Decentralised decision making is helpful as local marketing needs Opportunity vary from one region to another
1.Increasing lawsuits due to sheer negligence in preparation of ads 2.Recession may hit the industry as cut is primarily on marketing budget of corporates Threats 3.Cut-throat competition offered by other players in the industry
Competition
1.WPP Group 2.Interpublic Group Competitors 3.Publicis Group
doc_353261058.docx