Description
SWOT ANALYSIS OF OLAY TOTAL EFFECTS
Olay Total Effects
Parent Company
Procter and Gamble
Category
Personal Care brands - Skin care
Sector
FMCG
Tagline/ Slogan
Fight 7 signs of aging
USP
Keeps the skin younger with aging of the body STP
Segment
Personal care – anti aging cream
Middle aged and younger women above 25 years of age of higher Target Group middle class
Positioning
Prevents aging as well as makes one look younger than her age SWOT Analysis
1. Strong and effective marketing and promotion 2. Support of P&G 3. Effective in preventing anti aging and removing dark spots etc Strength 4. Widely spread distribution network
1. High price limits the target customers 2.Confusion over the original olay in different markets Weakness 3.Brand image less established than other products like Pond’s
1. Explore international market 2.Product development and innovation Opportunity 3.Expanding online presence
Threats
1. Presence of established brand names and stronger companies 2.Threat of new entrants
3.Difficult to change the brand loyalty of customers towards other brands Competition
1.Pond’s 2.Garnier Competitors 3.Lakme
doc_135586317.docx
SWOT ANALYSIS OF OLAY TOTAL EFFECTS
Olay Total Effects
Parent Company
Procter and Gamble
Category
Personal Care brands - Skin care
Sector
FMCG
Tagline/ Slogan
Fight 7 signs of aging
USP
Keeps the skin younger with aging of the body STP
Segment
Personal care – anti aging cream
Middle aged and younger women above 25 years of age of higher Target Group middle class
Positioning
Prevents aging as well as makes one look younger than her age SWOT Analysis
1. Strong and effective marketing and promotion 2. Support of P&G 3. Effective in preventing anti aging and removing dark spots etc Strength 4. Widely spread distribution network
1. High price limits the target customers 2.Confusion over the original olay in different markets Weakness 3.Brand image less established than other products like Pond’s
1. Explore international market 2.Product development and innovation Opportunity 3.Expanding online presence
Threats
1. Presence of established brand names and stronger companies 2.Threat of new entrants
3.Difficult to change the brand loyalty of customers towards other brands Competition
1.Pond’s 2.Garnier Competitors 3.Lakme
doc_135586317.docx