Description
SWOT ANALYSIS OF OLAY NATURAL WHITE
Olay Natural White
Parent Company
Procter and Gamble
Category
Personal Care brands - Skin care
Sector
FMCG
Tagline/ Slogan
Challenge what’s possible; glowing fairness from within
USP
Contains nutrients to provide fairness and nourishment to the skin
STP
Segment
Personal care – fairness cream
Women belonging to the age group 14-45 and of the higher middle Target Group class
Positioning
Provides skin whitening and nourishment to the skin
SWOT Analysis
1. Established brand name of Olay 2. Support of strong distribution network of P&G 3. Effective and varied marketing and promotional activities 4. Availability of different variants which satisfy all requirements of Strength customers
1. High price limits the target customers Weakness 2. Confusion over the original olay in different markets
1. Expanding in other markets 2.R&D and innovation to bring in new and better variants 3.Develop brand image through promotion of the brand through Opportunity various mediums
1.Aggressive competitors 2.Threat of new entrants Threats 3.Price wars
Competition
1.Fair and Lovely 2.Ponds’ Fairness Cream Competitors 3.Garnier
doc_998529853.docx
SWOT ANALYSIS OF OLAY NATURAL WHITE
Olay Natural White
Parent Company
Procter and Gamble
Category
Personal Care brands - Skin care
Sector
FMCG
Tagline/ Slogan
Challenge what’s possible; glowing fairness from within
USP
Contains nutrients to provide fairness and nourishment to the skin
STP
Segment
Personal care – fairness cream
Women belonging to the age group 14-45 and of the higher middle Target Group class
Positioning
Provides skin whitening and nourishment to the skin
SWOT Analysis
1. Established brand name of Olay 2. Support of strong distribution network of P&G 3. Effective and varied marketing and promotional activities 4. Availability of different variants which satisfy all requirements of Strength customers
1. High price limits the target customers Weakness 2. Confusion over the original olay in different markets
1. Expanding in other markets 2.R&D and innovation to bring in new and better variants 3.Develop brand image through promotion of the brand through Opportunity various mediums
1.Aggressive competitors 2.Threat of new entrants Threats 3.Price wars
Competition
1.Fair and Lovely 2.Ponds’ Fairness Cream Competitors 3.Garnier
doc_998529853.docx