Description
SWOT ANALYSIS OF OI TELE NORTE LESTE
Oi Tele Norte Leste
Parent Company
Tele Norte Leste Holding Company
Category
Mobile Service Provider
Sector
Telecommunication
Tagline/ Slogan
As simple as that
The largest telecommunications telephone company in Brazil and the USP second largest in Latin America
STP
It offers local, long distance and international voice and data services, Segment besides a growing mobile phone network to corporates and Individuals
Homes, small, medium and large corporate users, government agencies Target Group and other telecommunication companies.
Oi has 22.2 million land lines in service, 31.7 million wireless customers, 4 million ADSL subscribers (2009) and about 44 thousand employees essentially corresponding to 65% of the Brazilian territory Positioning and 20 million households.
SWOT Analysis
1. Market Leading Position in Brazil 2. Comprehensive Services across geography catering to customers 3. Wide Network - It is South America’s largest fixed telephony Strength company in terms of number of lines in service
1. Dependence on Post Paid Customers for most of its revenues Weakness 2. Declining Operating Margins causing revenue squeeze
1. Robust Research & Development helping to bring better products & services 2. Strategic Agreements helping to widen reach 3. Growth in Telecommunications Services which promises to grow fast over coming time. Opportunity 4. Growing demand for Mobile Broadband
Threats
1. Weak Economic Outlook across the major markets 2. Rapid Technological Changes causing renewed capital requirements
3. High Competitive Pressure leading to pricing pressures
Competition
1. Telefónica 2. Telmex Competitors 3. TIM
doc_909976616.docx
SWOT ANALYSIS OF OI TELE NORTE LESTE
Oi Tele Norte Leste
Parent Company
Tele Norte Leste Holding Company
Category
Mobile Service Provider
Sector
Telecommunication
Tagline/ Slogan
As simple as that
The largest telecommunications telephone company in Brazil and the USP second largest in Latin America
STP
It offers local, long distance and international voice and data services, Segment besides a growing mobile phone network to corporates and Individuals
Homes, small, medium and large corporate users, government agencies Target Group and other telecommunication companies.
Oi has 22.2 million land lines in service, 31.7 million wireless customers, 4 million ADSL subscribers (2009) and about 44 thousand employees essentially corresponding to 65% of the Brazilian territory Positioning and 20 million households.
SWOT Analysis
1. Market Leading Position in Brazil 2. Comprehensive Services across geography catering to customers 3. Wide Network - It is South America’s largest fixed telephony Strength company in terms of number of lines in service
1. Dependence on Post Paid Customers for most of its revenues Weakness 2. Declining Operating Margins causing revenue squeeze
1. Robust Research & Development helping to bring better products & services 2. Strategic Agreements helping to widen reach 3. Growth in Telecommunications Services which promises to grow fast over coming time. Opportunity 4. Growing demand for Mobile Broadband
Threats
1. Weak Economic Outlook across the major markets 2. Rapid Technological Changes causing renewed capital requirements
3. High Competitive Pressure leading to pricing pressures
Competition
1. Telefónica 2. Telmex Competitors 3. TIM
doc_909976616.docx