Description
SWOT ANALYSIS OF OGILVY & MATHER
Ogilvy & Mather
Parent Company
WPP plc
Category
Advertising,marketing and public relations
Sector
Advertising
Tagline/ Slogan
Only a first class business, then in a first class way
USP
It is a subsidiary of WPP
STP
Segment
Corporate Organizations
Well-established organizations in need of Marketing communications Target Group agency
Built in Ogilvy values where successful advertising is a product of the Positioning information of the customer
SWOT Analysis
1. 450 offices in 120 countries with 18000 employees 2. Strong distribution all over the world 3. High reputation for quality work to corporates 4. High number of mergers and acquisitions for expansion Strength 5. One of the biggest names in the world of advertising
1. Market share is limited due to many competitors Weakness 2. Geographic penetration is also limited
1.Online advertising is a new source of revenue 2.Adapting new strategies for market research brings in more revenues 3.Decentralised decision making is helpful as local marketing needs Opportunity vary from one region to another
1.Increasing lawsuits due to sheer negligence in preparation of ads 2.Recession may hit the industry as cut is primarily on marketing Threats budget of corporates
3.Cut-throat competition offered by other players in the industry
Competition
1.Omnicon Group 2.Publicis group Competitors 3.Interpublic group
doc_578404360.docx
SWOT ANALYSIS OF OGILVY & MATHER
Ogilvy & Mather
Parent Company
WPP plc
Category
Advertising,marketing and public relations
Sector
Advertising
Tagline/ Slogan
Only a first class business, then in a first class way
USP
It is a subsidiary of WPP
STP
Segment
Corporate Organizations
Well-established organizations in need of Marketing communications Target Group agency
Built in Ogilvy values where successful advertising is a product of the Positioning information of the customer
SWOT Analysis
1. 450 offices in 120 countries with 18000 employees 2. Strong distribution all over the world 3. High reputation for quality work to corporates 4. High number of mergers and acquisitions for expansion Strength 5. One of the biggest names in the world of advertising
1. Market share is limited due to many competitors Weakness 2. Geographic penetration is also limited
1.Online advertising is a new source of revenue 2.Adapting new strategies for market research brings in more revenues 3.Decentralised decision making is helpful as local marketing needs Opportunity vary from one region to another
1.Increasing lawsuits due to sheer negligence in preparation of ads 2.Recession may hit the industry as cut is primarily on marketing Threats budget of corporates
3.Cut-throat competition offered by other players in the industry
Competition
1.Omnicon Group 2.Publicis group Competitors 3.Interpublic group
doc_578404360.docx