Description
SWOT ANALYSIS OF ODOPIC
Odopic
Parent Company
Dabur
Category
Home Care brands
Sector
FMCG
Tagline/ Slogan
Odopic – with lime; ‘Chamchamati safedi bin jhanjhat paai’
High quality product having powerful grease cutting action containing USP natural ingredients such as lime
STP
Segment
Hand dishwashing - Powder and bar
Target Group
Housewives, restaurants, shops and hotels providing cooked food
Positioning
Reasonably priced product with strong cleaning action
SWOT Analysis
1. Established brand name 2. Good quality like pleasant lime fragrance and does not get dissolved 3. Steadily growing brand 4. Strong cleaning action and powerful grease cutting action 5.Reasonably priced and provides value for money Strength 6.Use of natural ingredients like lemon
Weakness
1.Limited market share due to intense competition
1. More potential in the urban and rural market 2.Export potential Opportunity 3. Better promotion and expansion
1.Aggressive competitors 2.Easy availability of substitutes Threats 3.New entrants
Competition
1.HLL’s Vim 2.Nirma Competitors 3.Pril
doc_820784897.docx
SWOT ANALYSIS OF ODOPIC
Odopic
Parent Company
Dabur
Category
Home Care brands
Sector
FMCG
Tagline/ Slogan
Odopic – with lime; ‘Chamchamati safedi bin jhanjhat paai’
High quality product having powerful grease cutting action containing USP natural ingredients such as lime
STP
Segment
Hand dishwashing - Powder and bar
Target Group
Housewives, restaurants, shops and hotels providing cooked food
Positioning
Reasonably priced product with strong cleaning action
SWOT Analysis
1. Established brand name 2. Good quality like pleasant lime fragrance and does not get dissolved 3. Steadily growing brand 4. Strong cleaning action and powerful grease cutting action 5.Reasonably priced and provides value for money Strength 6.Use of natural ingredients like lemon
Weakness
1.Limited market share due to intense competition
1. More potential in the urban and rural market 2.Export potential Opportunity 3. Better promotion and expansion
1.Aggressive competitors 2.Easy availability of substitutes Threats 3.New entrants
Competition
1.HLL’s Vim 2.Nirma Competitors 3.Pril
doc_820784897.docx