Description
SWOT ANALYSIS OF ODONIL
Odonil
Parent Company
Dabur
Category
Home Care brands
Sector
FMCG
Tagline/ Slogan
Mood badal de
USP
Market leader in air fresheners category STP
Segment
Indian families using traditional methods of fragrances
Changing lifestyle of consumers wanting easy to use and convenient Target Group products
Positioning
Complete air freshening brand for every space in your home SWOT Analysis
1. Available in easy-to-use & convenient packaging, such as 'Hanger Pack', 'Net Pack' and 'Dispensers' 2. Established brand support 3. Reasonable price Strength 4. Available in a variety of exciting fragrances
1. Seen as a bathroom centric brand 2. Lack of knowledge about the home fragrances segment, agarbattis considered the original home fragrances Weakness 3.Availability of cheaper substitutes
1. Expand brand portfolio and make it a complete air freshening brand 2.Tie up with hotels, restaurants Opportunity 3. Educating consumers on the home fragrances segment
4. Develop customized fragrances for hotels and stores
1. Aggressive competition from multinational giants 2. Unexpected spike in input costs Threats 3. New entrants Competition
1. Premium 2. Reckitt Benckiser’s Airwick Competitors 3. Ambipur
doc_200314045.docx
SWOT ANALYSIS OF ODONIL
Odonil
Parent Company
Dabur
Category
Home Care brands
Sector
FMCG
Tagline/ Slogan
Mood badal de
USP
Market leader in air fresheners category STP
Segment
Indian families using traditional methods of fragrances
Changing lifestyle of consumers wanting easy to use and convenient Target Group products
Positioning
Complete air freshening brand for every space in your home SWOT Analysis
1. Available in easy-to-use & convenient packaging, such as 'Hanger Pack', 'Net Pack' and 'Dispensers' 2. Established brand support 3. Reasonable price Strength 4. Available in a variety of exciting fragrances
1. Seen as a bathroom centric brand 2. Lack of knowledge about the home fragrances segment, agarbattis considered the original home fragrances Weakness 3.Availability of cheaper substitutes
1. Expand brand portfolio and make it a complete air freshening brand 2.Tie up with hotels, restaurants Opportunity 3. Educating consumers on the home fragrances segment
4. Develop customized fragrances for hotels and stores
1. Aggressive competition from multinational giants 2. Unexpected spike in input costs Threats 3. New entrants Competition
1. Premium 2. Reckitt Benckiser’s Airwick Competitors 3. Ambipur
doc_200314045.docx