Description
SWOT ANALYSIS OF OASIS MEDIA MATRIX
Oasis Media Matrix
Parent Company
Oasis Media Matrix Ltd
Category
Broadcasting & Cables
Sector
Media & Entertainment
Tagline/ Slogan
-
USP
Engaged in the business of investments in media sector
STP
Segment
Entertainment houses
Target Group
Media houses needing funding for production or distribution
Positioning
Funding activities for films/serials
SWOT Analysis
1. Expertise Management and a strong workforce 2. Known to market – High Brand Equity 3. Strong client base who are better known industry players 4. With a stable foundation, has the opportunity to grow in leaps and Strength bounces
1. Piracy may cause loss in revenue 2. Penetration is not much in rural market and also has limited brand Weakness recall
1. Investing in regional cinemas 2. Investment in Hollywood movies distribution Opportunity 3. Better advertising and marketing strategies to tap newer segments
1. Risk mitigation is difficult 2. Threat of new entrants and substitute products 3. Shifting consumer preference and evolving technology Threats 4. Global and indigenous competition
Competition
1. PVR 2. Prime focus Competitors 3. Inox Leisure
doc_587480224.docx
SWOT ANALYSIS OF OASIS MEDIA MATRIX
Oasis Media Matrix
Parent Company
Oasis Media Matrix Ltd
Category
Broadcasting & Cables
Sector
Media & Entertainment
Tagline/ Slogan
-
USP
Engaged in the business of investments in media sector
STP
Segment
Entertainment houses
Target Group
Media houses needing funding for production or distribution
Positioning
Funding activities for films/serials
SWOT Analysis
1. Expertise Management and a strong workforce 2. Known to market – High Brand Equity 3. Strong client base who are better known industry players 4. With a stable foundation, has the opportunity to grow in leaps and Strength bounces
1. Piracy may cause loss in revenue 2. Penetration is not much in rural market and also has limited brand Weakness recall
1. Investing in regional cinemas 2. Investment in Hollywood movies distribution Opportunity 3. Better advertising and marketing strategies to tap newer segments
1. Risk mitigation is difficult 2. Threat of new entrants and substitute products 3. Shifting consumer preference and evolving technology Threats 4. Global and indigenous competition
Competition
1. PVR 2. Prime focus Competitors 3. Inox Leisure
doc_587480224.docx