Description
SWOT ANALYSIS OF NUTELLA
Nutella
Parent Company
Ferrero
Category
Chocolates
Sector
Food and Beverages
Tagline/ Slogan
Breakfast never tasted this good; The original Hazelnut spread
USP
A nutritious and tasty chocolate hazelnut spread
STP
Segment
Anyone who likes to have a tasty and nutritious snack
Target Group
Children and teenagers (middle and high income group)
Positioning
As a healthy and tasty breakfast(bread spread) for kids
SWOT Analysis
1. A popular, branded chocolate hazelnut spread 2. A trusted brand which is available in various types of packaging 3. Tasty, nutritious and healthy 4. Presence in more than 75 countries Strength 5. Good branding and advertising across the world
1.Limited advertising and penetration in emerging economies specially tier 2 cities Weakness 2. Apprehension about its health effects leading to loss of trust
1.Different flavours i.e., combination of nuts and chocolate 2.Increase in disposable income in developing countries Opportunity 3.Readiness and attraction to adapt to western styles of breakfast
1.Change in perception of the consumers around the world following the recent lawsuit 2.Some families may not like chocolate for breakfast 3.Risk of imitation by local companies in some of the countries like Threats India and China
Competition
1.Hersheys 2.Honey 3.Jam 4.Tomato Ketchup 5.Cheese spread 6. Peanut butter Competitors 7. Mayonnaise
doc_919826757.docx
SWOT ANALYSIS OF NUTELLA
Nutella
Parent Company
Ferrero
Category
Chocolates
Sector
Food and Beverages
Tagline/ Slogan
Breakfast never tasted this good; The original Hazelnut spread
USP
A nutritious and tasty chocolate hazelnut spread
STP
Segment
Anyone who likes to have a tasty and nutritious snack
Target Group
Children and teenagers (middle and high income group)
Positioning
As a healthy and tasty breakfast(bread spread) for kids
SWOT Analysis
1. A popular, branded chocolate hazelnut spread 2. A trusted brand which is available in various types of packaging 3. Tasty, nutritious and healthy 4. Presence in more than 75 countries Strength 5. Good branding and advertising across the world
1.Limited advertising and penetration in emerging economies specially tier 2 cities Weakness 2. Apprehension about its health effects leading to loss of trust
1.Different flavours i.e., combination of nuts and chocolate 2.Increase in disposable income in developing countries Opportunity 3.Readiness and attraction to adapt to western styles of breakfast
1.Change in perception of the consumers around the world following the recent lawsuit 2.Some families may not like chocolate for breakfast 3.Risk of imitation by local companies in some of the countries like Threats India and China
Competition
1.Hersheys 2.Honey 3.Jam 4.Tomato Ketchup 5.Cheese spread 6. Peanut butter Competitors 7. Mayonnaise
doc_919826757.docx