Description
SWOT ANALYSIS OF NUROFEN
Nurofen
Parent Company
Reckitt Benckiser
Category
Personal Care Brands- Health
Sector
FMCG
Tagline/ Slogan
Targeted relief from pain
USP
Nerofen targets pain right on its source. STP
Segment
Pain Relief
Target Group
All age group
Positioning
Nurofen is targeted to only act at the site of pain SWOT Analysis
1. Market leader in analgesics 2. RB has won product innovation award for Nurofen 2. Strong R&D team with constant product innovations 3. Emotionally attached ad campaign with Nuro as brand ambassador. 4. Wide range of variants available Strength 5. It does not require any special storage conditions.
1. Allegations that Side effects if taken over a period of time has been reported 2. Limited presence in emerging and developing countries, which can Weakness be huge potential markets
Opportunity
1. Global Analgesics Market increase 2. More global presence and distribution
3.tie-up with medical stores, hospitals etc
1. Highly competitiveand heavily generalized market Threats 2.Some people might avoid due to side effects Competition
1.Cuprofen 2. Ibuprofen Competitors 3.Solpadeine
doc_752943737.docx
SWOT ANALYSIS OF NUROFEN
Nurofen
Parent Company
Reckitt Benckiser
Category
Personal Care Brands- Health
Sector
FMCG
Tagline/ Slogan
Targeted relief from pain
USP
Nerofen targets pain right on its source. STP
Segment
Pain Relief
Target Group
All age group
Positioning
Nurofen is targeted to only act at the site of pain SWOT Analysis
1. Market leader in analgesics 2. RB has won product innovation award for Nurofen 2. Strong R&D team with constant product innovations 3. Emotionally attached ad campaign with Nuro as brand ambassador. 4. Wide range of variants available Strength 5. It does not require any special storage conditions.
1. Allegations that Side effects if taken over a period of time has been reported 2. Limited presence in emerging and developing countries, which can Weakness be huge potential markets
Opportunity
1. Global Analgesics Market increase 2. More global presence and distribution
3.tie-up with medical stores, hospitals etc
1. Highly competitiveand heavily generalized market Threats 2.Some people might avoid due to side effects Competition
1.Cuprofen 2. Ibuprofen Competitors 3.Solpadeine
doc_752943737.docx