Description
SWOT ANALYSIS OF NUCOR
Nucor
Parent Company
Nucor corporation
Category
Iron & Steel
Sector
Industrial products
Tagline/ Slogan
It’s our nature
USP
North America’s largest recycler over 24 million tons
STP
Segment
Steel products, Carbon steel, Alloy steel, fasteners
Agricultural, automotive, construction, energy, furniture, machinery, metal building, railroad, recreational equipment, shipbuilding, Target Group heavy truck and trailer market
The safest, highest quality, low cost, most productive & most profitable Positioning Steel and Steel products company in the world
SWOT Analysis
1. Industry leader in innovation and minimization of pollution & production cost 2. Calculated risk taking culture 3. Lean management 4. Standard & Poor mentioned that the Nucor is only company which is indisputably healthy 5. Being large firm’s size gives the firm advantages of more bargaining Strength power and larger contracts
1. High dependence on US domestic market Weakness 2. Limited diversification and no worldwide presence
1. Entry in Asia- Europe market through joint venture 2. Horizontal integrations or acquisitions to improve market position 3. Vertical Integration with the nuclear plants to enable the low cost Opportunity energy to produce steel products
1. Rising raw material & labor cost 2. Threat from Chinese & other foreign players entering US markets Threats 3. Demand declining in US Real estate post sub prime crisis
Competition
1. AK Steel Holding Corporation 2. ArcelorMittal Competitors 3. Bluescope steel Ltd
doc_736951855.docx
SWOT ANALYSIS OF NUCOR
Nucor
Parent Company
Nucor corporation
Category
Iron & Steel
Sector
Industrial products
Tagline/ Slogan
It’s our nature
USP
North America’s largest recycler over 24 million tons
STP
Segment
Steel products, Carbon steel, Alloy steel, fasteners
Agricultural, automotive, construction, energy, furniture, machinery, metal building, railroad, recreational equipment, shipbuilding, Target Group heavy truck and trailer market
The safest, highest quality, low cost, most productive & most profitable Positioning Steel and Steel products company in the world
SWOT Analysis
1. Industry leader in innovation and minimization of pollution & production cost 2. Calculated risk taking culture 3. Lean management 4. Standard & Poor mentioned that the Nucor is only company which is indisputably healthy 5. Being large firm’s size gives the firm advantages of more bargaining Strength power and larger contracts
1. High dependence on US domestic market Weakness 2. Limited diversification and no worldwide presence
1. Entry in Asia- Europe market through joint venture 2. Horizontal integrations or acquisitions to improve market position 3. Vertical Integration with the nuclear plants to enable the low cost Opportunity energy to produce steel products
1. Rising raw material & labor cost 2. Threat from Chinese & other foreign players entering US markets Threats 3. Demand declining in US Real estate post sub prime crisis
Competition
1. AK Steel Holding Corporation 2. ArcelorMittal Competitors 3. Bluescope steel Ltd
doc_736951855.docx