Description
SWOT ANALYSIS OF NRG ENERGY
NRG Energy
Parent Company
NRG Energy
Category
Electric Utilities
Sector
Energy
Tagline/ Slogan
-
USP
Low Cost STP
Segment
Agencies looking to buy electricity
Target Group
Retail and wholesale customers
Positioning
provider of cost-competitive SWOT Analysis
1. Provide energy services to over 2 million households in US 2. Provide energy-related services to business and industry nationwide 3. Strong capabilities and expertise in areas like project management, robust managerial & financial resources 4. Strong R&D capabilities 5. Vertically integrated business including Wholesale and retail Strength electricity generation and distribution
1. Limited presence only in a few states in US Weakness 2. Energy portfolio not well diversified
1. Wind power generation 2. Future development of nuclear power Opportunity 3. Plans to reduce CO2 emission
1. Rising cost of production, volatile cost of input material 2. Decreasing demand, economic slowdown 3. Changing dynamics of energy sources 4. Increasing competition, consolidation Threats 5. Environmental regulation Competition
1. Calpine Corporation 2. The AES Corporation Competitors 3. American Electric Power Company, Inc
doc_934907098.docx
SWOT ANALYSIS OF NRG ENERGY
NRG Energy
Parent Company
NRG Energy
Category
Electric Utilities
Sector
Energy
Tagline/ Slogan
-
USP
Low Cost STP
Segment
Agencies looking to buy electricity
Target Group
Retail and wholesale customers
Positioning
provider of cost-competitive SWOT Analysis
1. Provide energy services to over 2 million households in US 2. Provide energy-related services to business and industry nationwide 3. Strong capabilities and expertise in areas like project management, robust managerial & financial resources 4. Strong R&D capabilities 5. Vertically integrated business including Wholesale and retail Strength electricity generation and distribution
1. Limited presence only in a few states in US Weakness 2. Energy portfolio not well diversified
1. Wind power generation 2. Future development of nuclear power Opportunity 3. Plans to reduce CO2 emission
1. Rising cost of production, volatile cost of input material 2. Decreasing demand, economic slowdown 3. Changing dynamics of energy sources 4. Increasing competition, consolidation Threats 5. Environmental regulation Competition
1. Calpine Corporation 2. The AES Corporation Competitors 3. American Electric Power Company, Inc
doc_934907098.docx