Description
SWOT ANALYSIS OF NOUVEAU MULTIMEDIA LIMITED
Nouveau Multimedia Ltd
Parent Company
Nouveau Global Ventures Limited
Category
Broadcasting& Cables
Sector
Media and Entertainment
Tagline/ Slogan
The sign on the door of opportunity reads PUSH
Thrust of the organization is in the field of regional films and the USP Company aims to make six films in a year
STP
Segment
TV Viewers, Multiplexes
Target Group
Middlesection of the pyramid in regional centers
Company is engaged in the business of acquisition and trading of media Positioning telecast rights over national and regional TV Channels
SWOT Analysis
1.Company has rich experience in content selection and deep understanding of different film genres 2. Entered into various agreements including with National Films Development Corporation and Lakhsya Entertainment Private Limited for trading of films and media rights 3. In addition, company is also engaged in the trading of shares and securities 4. The Promoter of the company have several years of experience in the field of film Strength 5. Relationship with producers/distributors is getting access to content
1.Limited promotion and marketing efforts 2. Video and audio piracy which has become highaffects margins Weakness 3. High rate of interest for financing the project
1.Expand its media activities 2. Target distribution subsidiary Opportunity 3. Diversify business into related media and entertainment sectors
4. New distribution platforms like DTH and IPTV will only increase the subscriber base and push up subscription revenues 5. Home video segment becoming more profitable with increasing sifts of VCDs and DVDs 6. Reduction in domestic bandwidth rate by 70% may increase the download of films through internet. 7. Indian Entertainment & Media (E&M) industry has out-performed the Indian economy and is one of the fastest growing sectors
1. Increasing competition in the industry 2. Further drop in sales volume due to spread of radio, cheap VCDs and MP3 pirated discs 3.Cyclical or seasonal fluctuations in the operating results 4.Only promoted products will attract consumers share of wallet which could be a threat for traded catalogue 5. Changes in the foreign exchange control regulations, interest rates and tax laws in India 6. International business weakening further due to piracy and parallel Threats import
Competition
1.PVR 2. Prime Focus 3. Reliance Mediaworks Competitors 4. Pyramid SaimiraThtr
doc_113611440.docx
SWOT ANALYSIS OF NOUVEAU MULTIMEDIA LIMITED
Nouveau Multimedia Ltd
Parent Company
Nouveau Global Ventures Limited
Category
Broadcasting& Cables
Sector
Media and Entertainment
Tagline/ Slogan
The sign on the door of opportunity reads PUSH
Thrust of the organization is in the field of regional films and the USP Company aims to make six films in a year
STP
Segment
TV Viewers, Multiplexes
Target Group
Middlesection of the pyramid in regional centers
Company is engaged in the business of acquisition and trading of media Positioning telecast rights over national and regional TV Channels
SWOT Analysis
1.Company has rich experience in content selection and deep understanding of different film genres 2. Entered into various agreements including with National Films Development Corporation and Lakhsya Entertainment Private Limited for trading of films and media rights 3. In addition, company is also engaged in the trading of shares and securities 4. The Promoter of the company have several years of experience in the field of film Strength 5. Relationship with producers/distributors is getting access to content
1.Limited promotion and marketing efforts 2. Video and audio piracy which has become highaffects margins Weakness 3. High rate of interest for financing the project
1.Expand its media activities 2. Target distribution subsidiary Opportunity 3. Diversify business into related media and entertainment sectors
4. New distribution platforms like DTH and IPTV will only increase the subscriber base and push up subscription revenues 5. Home video segment becoming more profitable with increasing sifts of VCDs and DVDs 6. Reduction in domestic bandwidth rate by 70% may increase the download of films through internet. 7. Indian Entertainment & Media (E&M) industry has out-performed the Indian economy and is one of the fastest growing sectors
1. Increasing competition in the industry 2. Further drop in sales volume due to spread of radio, cheap VCDs and MP3 pirated discs 3.Cyclical or seasonal fluctuations in the operating results 4.Only promoted products will attract consumers share of wallet which could be a threat for traded catalogue 5. Changes in the foreign exchange control regulations, interest rates and tax laws in India 6. International business weakening further due to piracy and parallel Threats import
Competition
1.PVR 2. Prime Focus 3. Reliance Mediaworks Competitors 4. Pyramid SaimiraThtr
doc_113611440.docx