Description
SWOT ANALYSIS OF NORTON ANTIVIRUS
Norton Antivirus
Parent Company
Symantec Corporation
Category
Anti-virus tools
Sector
IT and Technology
Tagline/ Slogan
The world's most trusted antivirus solution
USP
Strong Security against threats and malicious software
STP
Segment
Computer users
Target Group
Computer users dealing with software, internet and other applications
Positioned as a malware prevention and removal tool as well as email Positioning spam filter
SWOT Analysis
1.One of the most popular brands with effective customer service 2. Strong set of features providing efficient security 3. Continuous product improvement and development 4. In 2007, Norton AntiVirus and Norton Internet Security held a 61% US retail market share 5. Has different version for platforms like Microsoft Windows (Windows Strength 7, Windows Vista, and Windows XP), Mac OS X, Linux
Weakness
1.Pirated versions created problems
1. Computer users unaware of anti-virus tools 2.Integration with internet service providers or software companies Opportunity 3. Offering products for operating systems other than windows
1. Major new threats which can go undetected 2.Product development in current competitors in the market Threats 3. Newly emerging competition
Competition
1. AVG Anti-virus 2.McAfee Anti-virus Competitors 3.Kaspersky Anti-virus
doc_886565222.docx
SWOT ANALYSIS OF NORTON ANTIVIRUS
Norton Antivirus
Parent Company
Symantec Corporation
Category
Anti-virus tools
Sector
IT and Technology
Tagline/ Slogan
The world's most trusted antivirus solution
USP
Strong Security against threats and malicious software
STP
Segment
Computer users
Target Group
Computer users dealing with software, internet and other applications
Positioned as a malware prevention and removal tool as well as email Positioning spam filter
SWOT Analysis
1.One of the most popular brands with effective customer service 2. Strong set of features providing efficient security 3. Continuous product improvement and development 4. In 2007, Norton AntiVirus and Norton Internet Security held a 61% US retail market share 5. Has different version for platforms like Microsoft Windows (Windows Strength 7, Windows Vista, and Windows XP), Mac OS X, Linux
Weakness
1.Pirated versions created problems
1. Computer users unaware of anti-virus tools 2.Integration with internet service providers or software companies Opportunity 3. Offering products for operating systems other than windows
1. Major new threats which can go undetected 2.Product development in current competitors in the market Threats 3. Newly emerging competition
Competition
1. AVG Anti-virus 2.McAfee Anti-virus Competitors 3.Kaspersky Anti-virus
doc_886565222.docx