Description
SWOT ANALYSIS OF NORDSTORM
Nordstrom
Parent Company
Nordstrom
Category
Department Stores
Sector
Lifestyle and Retail
Tagline/ Slogan
Topshop and Topman
USP
Upscale department store chain in the United States STP
Segment
Departmental store for household goods
Target Group
Upper middle and upper class households
Positioning
British styling and high quality with a wide product range SWOT Analysis
1. Nearly 120 Full-Line stores and 110 Nordstrom Racks 2. Revenue performance is strong and has a good market reputation among customers 3. 52,000+ employees 4. Operates in Clothing, footwear, bedding, furniture, jewelry, beauty products, cafe, and House Ware category 5. Offers free shipment options to customers which adds experience Strength and value
1.Presence in other continents Is very low Weakness 2. Presence of many similar stores means market share is stagnant
1.Disposable income is increasing of the customers 2. Tapping the international market specially emerging economies Opportunity 3. Acquisition of smaller retail chains
4. More visibility through advertising and customer focused services
1. Reducing Sales may dilute brand equity 2.Emotional connect with customer might decline Threats 3. Strong competitors and economic scenario can affect operations Competition
1. JC Penny 2. Home Retail Group Competitors 3. Mercuries & Associates
doc_996379450.docx
SWOT ANALYSIS OF NORDSTORM
Nordstrom
Parent Company
Nordstrom
Category
Department Stores
Sector
Lifestyle and Retail
Tagline/ Slogan
Topshop and Topman
USP
Upscale department store chain in the United States STP
Segment
Departmental store for household goods
Target Group
Upper middle and upper class households
Positioning
British styling and high quality with a wide product range SWOT Analysis
1. Nearly 120 Full-Line stores and 110 Nordstrom Racks 2. Revenue performance is strong and has a good market reputation among customers 3. 52,000+ employees 4. Operates in Clothing, footwear, bedding, furniture, jewelry, beauty products, cafe, and House Ware category 5. Offers free shipment options to customers which adds experience Strength and value
1.Presence in other continents Is very low Weakness 2. Presence of many similar stores means market share is stagnant
1.Disposable income is increasing of the customers 2. Tapping the international market specially emerging economies Opportunity 3. Acquisition of smaller retail chains
4. More visibility through advertising and customer focused services
1. Reducing Sales may dilute brand equity 2.Emotional connect with customer might decline Threats 3. Strong competitors and economic scenario can affect operations Competition
1. JC Penny 2. Home Retail Group Competitors 3. Mercuries & Associates
doc_996379450.docx