Description
SWOT ANALYSIS OF NOMURA REAL ESTATE
Nomura Real Estate
Parent Company
Nomura Real Estate Group
Residential development, corporate real estate brokerage, commercial property development, building leasing, architectural design and Category investment management
Sector
Real Estate
Tagline/ Slogan
Bringing tomorrow today
USP
Quality service
STP
Segment
Metropolitan Japanese cities
Target Group
Corporate, High and medium level income group
Positioning
Innovative solution
SWOT Analysis
1.Strong brand presence in Japan 2. Managerial independency to develop businesses with eleven holding companies 3. Innovative construction solutions 4. Diversified portfolio of the group in real estate Strength 5. Small yet efficient workforce of over 1500 employees
1. The company has limited operations across the world Weakness 2. Only present in Japan and mainly focused in Tokyo
1. Demand for robust housing with disaster-preventing features, hence large opportunities in to tap the same market 2. Opportunities in developing nation Opportunity 3. Can increase geographical reach in Japan
1. Destruction due to natural disaster like earthquake , tsunami Threats 2. Fluctuating real estate market condition and land price fluctuation.
3. Changes in regulation and taxation
Competition
1. Tokyu Land 2. Haseko corporation Competitors 3. Daiko Incorporated
doc_719074532.docx
SWOT ANALYSIS OF NOMURA REAL ESTATE
Nomura Real Estate
Parent Company
Nomura Real Estate Group
Residential development, corporate real estate brokerage, commercial property development, building leasing, architectural design and Category investment management
Sector
Real Estate
Tagline/ Slogan
Bringing tomorrow today
USP
Quality service
STP
Segment
Metropolitan Japanese cities
Target Group
Corporate, High and medium level income group
Positioning
Innovative solution
SWOT Analysis
1.Strong brand presence in Japan 2. Managerial independency to develop businesses with eleven holding companies 3. Innovative construction solutions 4. Diversified portfolio of the group in real estate Strength 5. Small yet efficient workforce of over 1500 employees
1. The company has limited operations across the world Weakness 2. Only present in Japan and mainly focused in Tokyo
1. Demand for robust housing with disaster-preventing features, hence large opportunities in to tap the same market 2. Opportunities in developing nation Opportunity 3. Can increase geographical reach in Japan
1. Destruction due to natural disaster like earthquake , tsunami Threats 2. Fluctuating real estate market condition and land price fluctuation.
3. Changes in regulation and taxation
Competition
1. Tokyu Land 2. Haseko corporation Competitors 3. Daiko Incorporated
doc_719074532.docx