SWOT Analysis of Nokia

[dimpy.handa]

STRENGTHS
-Is a dominant player in the smartphone market via its majority ownership of Symbian and its propritary Series 60 user interface which are projected to represent majority of the 100M smartphones sold in the next 4 years.
- 33% market share still the largest cell phone vendor by far, with double the market share of nearest competitr
- Size should enable Nokia to amortize R&D costs and to get cost advantages
- Brand position: probably one of the top 20 brands in the world

WEAKNESSES
- The Ngage is considered a flop
- Being the market leader and its increase role in Symbian is giving Nokia a bad image, much like Microsoft in the PC industry.
- Slow to adopt new ways of thinking: a good example are clamshell phones which are preferred by many customers. Nokia was reluctant to produce a clamshell until this year, when it launched its first model.

OPPORTUNTIIES
- Increase their presence in the CDMA market, which they are just entering, as well as 3G and Edge
- New growth markets where cell phone adoption still has room to go, including India and other countries.
- Leverage its infrastructure business to get preference and a stronger position with carriers

THREATS
- Late in the game in 3G creates a risk to be displaced by leaders like Motorola, LG, NEC and others.
- Asian OEMs who are entering the market very agressively (TCL, nGo Bird)
- ODMs (HTC and others) enabling carriers to leverage their customer power bypassing the handset vendor. Operators want to lessen their dependency on handset vendors and the dominance of Nokia. Orange, O2, and many other operators globally are selling their own brand of phones.

 

[dimpy.handa]

This SWOT analysis is about Infosys.

Strengths
The workforce has relatively high skills levels in Information Technology. Couple these two elementstogether and you have an operational basis that offers low-cost based, highly skilled competitive advantage. Trained Indian personnel often speak very good English and are sensitive to Western culture, underpinned by India's colonial past.
Infosys is in a strong financial position. The business turned over more than $4 billion in 2008. This means that it has the capital to expand, and also the basis to leverage potential investors.
The company has bases in 44 global development centres, most of which are located in India, although the company has offices in many developed and developing nations.
Weaknesses
Infosys on occasion struggles in the US markets, and has particular problems in securing United States Federal Government contracts in North America. Since these contracts are highly profitable and tend to run for long periods of time, Infosys is missing out on lucrative business. It is sometimes argued that Infosys is weaker when it comes to high-end management consultancy, since it tends to work at the level of operational value creation. Competitors such as IBM and Accenture tend to dominate this space.
Opportunities
At a time of recession in the global economy, it may appear that some companies will reduce take up of services that Infosys offers. However, in tough times clients tend to focus upon cost reduction and outsourcing - with are strategies that Infosys offers. So hard times could be profitable for Infosys.
There is a new and emerging market in China as the country undergoes a huge industrial revolution.
The strategic alliance between Infosys and Schlumberger gives the IT company access to lucrative business in the gas and oil industries.
Threats
India is not the only country that is undergoing rapid industrial expansion. Competitors may come from countries such as China or Korea where there are large pools of low-cost labor, and developing educational infrastructures such as universities and technology colleges.
Customers may switch to other offshore service companies in other countries such as China or Korea.