Description
SWOT ANALYSIS OF NOKIA N SERIES
Nokia N-series
Parent Company
Nokia
Category
Mobile phone Handsets
Sector
Telecommunication
Tagline/ Slogan
Connecting People
USP
Multimedia smart phones
STP
Segment
Medium-High End Smart Multimedia phones
Target Group
Young Generation from the upper middle class
A device packed up with all must have features like music, Positioning connectivity, photography etc
SWOT
1.Truly smartphones 2.N-Gage gaming 3.Most phones have Carl-Zeiss Lens 4.Strong Nokia brand name Strength 5.Excellent distribution
1.Similar product range Weakness 2.Declining market share
1.More brand visibility Opportunity 2.Innovation in features and OS
Threats
1.New smartphones by competitors
Competition
1.Blackberry smartphones 2.Samsung Galaxy series Competitors 3.Sony Ericsson Xperia Series
doc_960140417.docx
SWOT ANALYSIS OF NOKIA N SERIES
Nokia N-series
Parent Company
Nokia
Category
Mobile phone Handsets
Sector
Telecommunication
Tagline/ Slogan
Connecting People
USP
Multimedia smart phones
STP
Segment
Medium-High End Smart Multimedia phones
Target Group
Young Generation from the upper middle class
A device packed up with all must have features like music, Positioning connectivity, photography etc
SWOT
1.Truly smartphones 2.N-Gage gaming 3.Most phones have Carl-Zeiss Lens 4.Strong Nokia brand name Strength 5.Excellent distribution
1.Similar product range Weakness 2.Declining market share
1.More brand visibility Opportunity 2.Innovation in features and OS
Threats
1.New smartphones by competitors
Competition
1.Blackberry smartphones 2.Samsung Galaxy series Competitors 3.Sony Ericsson Xperia Series
doc_960140417.docx