Description
SWOT ANALYSIS OF NOKIA C SERIES
Nokia C-series
Parent Company
Nokia
Category
Mobile phone Handsets
Sector
Telecommunication
Tagline/ Slogan
Connecting People
USP
Variety -encompasses low to high end phones
STP
Segment
Low-High end mobile phones market
Target Group
Serves high to low end phone market
Aimed at giving reliable options of Dual-SIM phones with basic functionality using Nokia's brand name to replace Lesser quality, new Positioning manufacturers' handsets , Widely spread Service centers
SWOT
1. Smartphones with Dual SIM capability in some phones 2.Wide range of options i.e. basic to smart phones 3.Nokia's Established name and reach Strength 4.Very large memory card support to low end phones
1.Touch competition from myraid of Dual-SIM makers in the low end market 2.Android phones in the mid-High end mobile market 3.Similar product range with similar features Weakness 4.Declining market share
Opportunity
1. Trying to capture the Dual-SIM low end phones market by using it's trusted name
2.Better servicing
1.Competitive pricing has led this phones to face difficulties in the segment Threats 2.Substitute mobile phones with better features
Competition
1.Micromax 2.Lava 3.Samsung Guru series 4.Videocon Competitors 5.Samsung Wave series
doc_369061462.docx
SWOT ANALYSIS OF NOKIA C SERIES
Nokia C-series
Parent Company
Nokia
Category
Mobile phone Handsets
Sector
Telecommunication
Tagline/ Slogan
Connecting People
USP
Variety -encompasses low to high end phones
STP
Segment
Low-High end mobile phones market
Target Group
Serves high to low end phone market
Aimed at giving reliable options of Dual-SIM phones with basic functionality using Nokia's brand name to replace Lesser quality, new Positioning manufacturers' handsets , Widely spread Service centers
SWOT
1. Smartphones with Dual SIM capability in some phones 2.Wide range of options i.e. basic to smart phones 3.Nokia's Established name and reach Strength 4.Very large memory card support to low end phones
1.Touch competition from myraid of Dual-SIM makers in the low end market 2.Android phones in the mid-High end mobile market 3.Similar product range with similar features Weakness 4.Declining market share
Opportunity
1. Trying to capture the Dual-SIM low end phones market by using it's trusted name
2.Better servicing
1.Competitive pricing has led this phones to face difficulties in the segment Threats 2.Substitute mobile phones with better features
Competition
1.Micromax 2.Lava 3.Samsung Guru series 4.Videocon Competitors 5.Samsung Wave series
doc_369061462.docx