Description
SWOT ANALYSIS OF NOBEL AUTOMOTIVE
Noble Automotive
Parent Company
Noble Automotive
Category
Super Sports
Sector
Automobiles
Tagline/ Slogan
-
USP
High Speed & High Agility STP
Segment
Highly Rich & Affluent with a taste for classic desgin
Target Group
For the sports car enthusiast who wants the classic design also
Positioning
Noble stands for high speed & highly agile handling SWOT Analysis
1. High Speed & Agility with classic design 2. The managing director is the designer for Noble, who also was the past owner of the company 3. It has preserved the true classical design 4. Though being a small company has been able to stand out among Strength stronger peers like Ferrari, Lamborghini
1.Brand recall and global presence is lesser than automobile giants 2.Classic design is not preferred by most people 3.Small facility which is not as high tech as competitors which makes Weakness people feel that it lacks precision
1. It can get into various forms of racing to prove it design superiority 2.It can look to price its new models better so that there is more Opportunity acceptability towards them 3. It can start making the body on its own rather than getting it made
by others
1. The competition from other brands is a challenge 2.It also has threat of being taken over by some major only to kill the brand Threats 3. Unfavorable govt and environmental policies Competition
1. Aston Martin Competitors 2. Bentley
doc_201392141.docx
SWOT ANALYSIS OF NOBEL AUTOMOTIVE
Noble Automotive
Parent Company
Noble Automotive
Category
Super Sports
Sector
Automobiles
Tagline/ Slogan
-
USP
High Speed & High Agility STP
Segment
Highly Rich & Affluent with a taste for classic desgin
Target Group
For the sports car enthusiast who wants the classic design also
Positioning
Noble stands for high speed & highly agile handling SWOT Analysis
1. High Speed & Agility with classic design 2. The managing director is the designer for Noble, who also was the past owner of the company 3. It has preserved the true classical design 4. Though being a small company has been able to stand out among Strength stronger peers like Ferrari, Lamborghini
1.Brand recall and global presence is lesser than automobile giants 2.Classic design is not preferred by most people 3.Small facility which is not as high tech as competitors which makes Weakness people feel that it lacks precision
1. It can get into various forms of racing to prove it design superiority 2.It can look to price its new models better so that there is more Opportunity acceptability towards them 3. It can start making the body on its own rather than getting it made
by others
1. The competition from other brands is a challenge 2.It also has threat of being taken over by some major only to kill the brand Threats 3. Unfavorable govt and environmental policies Competition
1. Aston Martin Competitors 2. Bentley
doc_201392141.docx