Description
SWOT ANALYSIS OF NISSIN FOODS
Nissin Foods
Parent Company
Nissin Foods
Category
Noodles
Sector
Food and Beverages
Tagline/ Slogan
No border; From the world’s leader in noodles
USP
First company to launch instant noodles
STP
Segment
Fast to cook food products
Target Group
Younger population
Positioning
Provider of food solution by easy to cook healthy meals
SWOT Analysis
1.Greater efficiency achieved through the installation of high-speed instant noodle production lines 2.Lower distribution costs and exclusive sale contracts with retailers 3.Worldwide presence of brand 4.Continuously proposing new product based on technical breakthrough 5.China is biggest consumer of instant noodles with overall demand as 30 billion servings 6.In India demand hovers around 300 million servings Strength 7.Has presence in Brazil, Germany, Hong Kong, India, Japan, Mexico
and Thailand 8.Worldwide presence of product through 29 plants in 11 countries 9. Approximately 22,000 employees serving the customers
1.Tough competition from other brands and restaurants means limited market share Weakness 2. Marketing in other countries is not as efficient
1.Align sale with marketing partners globally 2. Cost reduction by restructuring production system Opportunity 3. Tapping the DINKs and
1.Instant word immediately caught attention in market and lots of company came into market 2.Intense and increasing competition in ready to cook segment Threats 3. Increasing local competitors
Competition
1.Nestle 2.Knorr 3.Simply Asia 4. Lucky Me 5. La Choy Competitors 6. Pot Noodles
doc_300220179.docx
SWOT ANALYSIS OF NISSIN FOODS
Nissin Foods
Parent Company
Nissin Foods
Category
Noodles
Sector
Food and Beverages
Tagline/ Slogan
No border; From the world’s leader in noodles
USP
First company to launch instant noodles
STP
Segment
Fast to cook food products
Target Group
Younger population
Positioning
Provider of food solution by easy to cook healthy meals
SWOT Analysis
1.Greater efficiency achieved through the installation of high-speed instant noodle production lines 2.Lower distribution costs and exclusive sale contracts with retailers 3.Worldwide presence of brand 4.Continuously proposing new product based on technical breakthrough 5.China is biggest consumer of instant noodles with overall demand as 30 billion servings 6.In India demand hovers around 300 million servings Strength 7.Has presence in Brazil, Germany, Hong Kong, India, Japan, Mexico
and Thailand 8.Worldwide presence of product through 29 plants in 11 countries 9. Approximately 22,000 employees serving the customers
1.Tough competition from other brands and restaurants means limited market share Weakness 2. Marketing in other countries is not as efficient
1.Align sale with marketing partners globally 2. Cost reduction by restructuring production system Opportunity 3. Tapping the DINKs and
1.Instant word immediately caught attention in market and lots of company came into market 2.Intense and increasing competition in ready to cook segment Threats 3. Increasing local competitors
Competition
1.Nestle 2.Knorr 3.Simply Asia 4. Lucky Me 5. La Choy Competitors 6. Pot Noodles
doc_300220179.docx