Description
SWOT ANALYSIS OF NISSIN CHOW NOODLES
Nissin Chow Noodles
Parent Company
Nissin Foods
Category
Noodles
Sector
Foods and beverages
Tagline/ Slogan
Premium straight cut noodles
USP
Classic wider and flatter noodles to hold more sauce
STP
Segment
Fast to prepare microwavable meal
Target Group
Younger population from urban areas
Positioning
Classic Microwavable chow noodles
SWOT Analysis
1.Complete microwavable meal 2.Come in four different flavors 3.Safe, hygiene and long shelf life of product 4. Good distribution and availability at multi-brand food retail stores 5. Present in countries like Brazil, Hong Kong, India, Japan, Mexico & Strength Thailand
1. Limited advertising & brand awareness as compared to leading noodle brands Weakness 2. Still trying to penetrate the global market
1. Rising income of middle class economies such as BRICS nations 2. Changing lifestyle causing increase consumption fast to prepare Opportunity food
1.Emerging competition from various brands 2.Brand switching cost is very low Threats 3.Local brands taking the market share
Competition
1.La Choy 2.Annie Chun’s 3.Simply Asia 4.Nestle Maggi Competitors 5.Lucky me
doc_881733052.docx
SWOT ANALYSIS OF NISSIN CHOW NOODLES
Nissin Chow Noodles
Parent Company
Nissin Foods
Category
Noodles
Sector
Foods and beverages
Tagline/ Slogan
Premium straight cut noodles
USP
Classic wider and flatter noodles to hold more sauce
STP
Segment
Fast to prepare microwavable meal
Target Group
Younger population from urban areas
Positioning
Classic Microwavable chow noodles
SWOT Analysis
1.Complete microwavable meal 2.Come in four different flavors 3.Safe, hygiene and long shelf life of product 4. Good distribution and availability at multi-brand food retail stores 5. Present in countries like Brazil, Hong Kong, India, Japan, Mexico & Strength Thailand
1. Limited advertising & brand awareness as compared to leading noodle brands Weakness 2. Still trying to penetrate the global market
1. Rising income of middle class economies such as BRICS nations 2. Changing lifestyle causing increase consumption fast to prepare Opportunity food
1.Emerging competition from various brands 2.Brand switching cost is very low Threats 3.Local brands taking the market share
Competition
1.La Choy 2.Annie Chun’s 3.Simply Asia 4.Nestle Maggi Competitors 5.Lucky me
doc_881733052.docx