Description
SWOT ANALYSIS OF NISSAN X TRAIL
Nissan X Trail
Parent Company
Nissan Motors
Category
SUV
Sector
Automobiles
Tagline/ Slogan
X-treme driving X-citement
USP
Powerful luxury SUV with on-road and off-road capabilities STP
Segment
People looking for SUV for off-road adventure
Target Group
Upper middle class executives
Positioning
X-Trail is for adventurous people looking for extreme excitement SWOT Analysis
1. Available as a hydrogen fuel cell model named the X-Trail FCV on lease to businesses 2.Nissan’s first crossover SUV with strong performance and sturdy looks Strength 3.Strong brand name Nissan enhances brand credibility and presence
1.Weak advertising and brand presence in the highly competitive SUV segment Weakness 2.Limited dealership and servicing when compared to competitors
1.Fast growing automobile market 2.Increasing purchasing power parity 3.Use the strong global brand presence Opportunity 4.Need to work on bringing hybrid and eco-friendly models
1.Intense competition 2.Government regulations and increasing fuel prices Threats 3.Improvement in public transport Competition
1.Toyota Fortuner 2.Ford Endevour 3.Audi Q5 4.Honda CRV Competitors 5.Mitsubishi Pajero
doc_537666196.docx
SWOT ANALYSIS OF NISSAN X TRAIL
Nissan X Trail
Parent Company
Nissan Motors
Category
SUV
Sector
Automobiles
Tagline/ Slogan
X-treme driving X-citement
USP
Powerful luxury SUV with on-road and off-road capabilities STP
Segment
People looking for SUV for off-road adventure
Target Group
Upper middle class executives
Positioning
X-Trail is for adventurous people looking for extreme excitement SWOT Analysis
1. Available as a hydrogen fuel cell model named the X-Trail FCV on lease to businesses 2.Nissan’s first crossover SUV with strong performance and sturdy looks Strength 3.Strong brand name Nissan enhances brand credibility and presence
1.Weak advertising and brand presence in the highly competitive SUV segment Weakness 2.Limited dealership and servicing when compared to competitors
1.Fast growing automobile market 2.Increasing purchasing power parity 3.Use the strong global brand presence Opportunity 4.Need to work on bringing hybrid and eco-friendly models
1.Intense competition 2.Government regulations and increasing fuel prices Threats 3.Improvement in public transport Competition
1.Toyota Fortuner 2.Ford Endevour 3.Audi Q5 4.Honda CRV Competitors 5.Mitsubishi Pajero
doc_537666196.docx