Description
SWOT ANALYSIS OF NISSAN TEANA
Nissan Teana Parent Company Category Sector Tagline/ Slogan USP Nissan Motors Sedan Automobiles The new definition of Luxury Luxury sedan from Nissan with good performance STP Segment Target Group Positioning Sedan segment Upper middle class executives A sedan for executives which will redefine luxury in this segment SWOT Analysis 1.Teana has good sales in Singapore, India, Australia, NewZealand, Japan and other major Asian economies 2.0-100kmph in 4.4 seconds is excellent for luxury sedan 3.Strong brand name Nissan enhances brand credibility and presence 4.Excellent advertising and branding 1.Extremely competitive market and nothing very unique offered 2.Limited dealership and servicing when compared to competitors 1.Fast growing automobile market 2.Increasing purchasing power parity Opportunity 3.Use the strong global brand presence 4.Need to work on bringing hybrid and eco-friendly models
Strength
Weakness
1.Intense competition 2.Government regulations and increasing fuel prices Threats 3.Improvement in public transport Competition 1.Honda Accord 2.Skoda Superb 3.Toyota Camry 4.VW Passat 5.VW Jetta
Competitors
doc_468272026.docx
SWOT ANALYSIS OF NISSAN TEANA
Nissan Teana Parent Company Category Sector Tagline/ Slogan USP Nissan Motors Sedan Automobiles The new definition of Luxury Luxury sedan from Nissan with good performance STP Segment Target Group Positioning Sedan segment Upper middle class executives A sedan for executives which will redefine luxury in this segment SWOT Analysis 1.Teana has good sales in Singapore, India, Australia, NewZealand, Japan and other major Asian economies 2.0-100kmph in 4.4 seconds is excellent for luxury sedan 3.Strong brand name Nissan enhances brand credibility and presence 4.Excellent advertising and branding 1.Extremely competitive market and nothing very unique offered 2.Limited dealership and servicing when compared to competitors 1.Fast growing automobile market 2.Increasing purchasing power parity Opportunity 3.Use the strong global brand presence 4.Need to work on bringing hybrid and eco-friendly models
Strength
Weakness
1.Intense competition 2.Government regulations and increasing fuel prices Threats 3.Improvement in public transport Competition 1.Honda Accord 2.Skoda Superb 3.Toyota Camry 4.VW Passat 5.VW Jetta
Competitors
doc_468272026.docx