Description
SWOT ANALYSIS OF NISSAN MOTORS
Nissan Motors Parent Company Category Sector Nissan Motor Company Sedans, Hatchbacks, SUV’s Automobiles Shift; Shift expectations ; You can with a Nissan; Just wait you drive it. Nissan is one of the top 3 manufacturers in Japan STP Complete automobile segment including hatchbacks, sedans & SUV’s Young executives from the upper-middle income bracket A car which will give you a memorable experience Product Portfolio Nissan Micra Nissan Teana Brands Nissan 3702 SWOT Analysis 1. One of the most popular automobile brand names having a high global reach 2. Has over 1.5 million employees globally 3. Production output capacity can manufacture around 4 million units 4. Nissan is a pioneer in the electric car segment having its global presence 5.Nissan has manufacturing locations in Japan, India, Brazil,
Tagline/ Slogan USP
Segment Target Group Positioning
Strength
Spain, Thailand, USA, Malaysia and other countries 6. Nissan is actively present in motorsports events held globally 1.No stronghold yet in emerging markets like India as compared to other brands 1. Developing hybrid cars and fuel efficient cars for the future 2.Tapping emerging markets across the world and building a global brand 3.Fast growing automobile market 1. Government policies for the automobile sector across the world 2. Ever increasing fuel prices 3. Intense competition from global automobile brands 4. Substitute modes of public transport like buses, metro trains etc Competition 1.Honda 2.Toyota 3.Chevrolet 4.Hyundai 5.Fiat 6.Mitsubishi 7.Maruti Udyog 8.Tata Motors 9. Skoda 10. Toyota 11. Volkswagen 12. Ford
Weakness
Opportunity
Threats
Competitors
doc_189401721.docx
SWOT ANALYSIS OF NISSAN MOTORS
Nissan Motors Parent Company Category Sector Nissan Motor Company Sedans, Hatchbacks, SUV’s Automobiles Shift; Shift expectations ; You can with a Nissan; Just wait you drive it. Nissan is one of the top 3 manufacturers in Japan STP Complete automobile segment including hatchbacks, sedans & SUV’s Young executives from the upper-middle income bracket A car which will give you a memorable experience Product Portfolio Nissan Micra Nissan Teana Brands Nissan 3702 SWOT Analysis 1. One of the most popular automobile brand names having a high global reach 2. Has over 1.5 million employees globally 3. Production output capacity can manufacture around 4 million units 4. Nissan is a pioneer in the electric car segment having its global presence 5.Nissan has manufacturing locations in Japan, India, Brazil,
Tagline/ Slogan USP
Segment Target Group Positioning
Strength
Spain, Thailand, USA, Malaysia and other countries 6. Nissan is actively present in motorsports events held globally 1.No stronghold yet in emerging markets like India as compared to other brands 1. Developing hybrid cars and fuel efficient cars for the future 2.Tapping emerging markets across the world and building a global brand 3.Fast growing automobile market 1. Government policies for the automobile sector across the world 2. Ever increasing fuel prices 3. Intense competition from global automobile brands 4. Substitute modes of public transport like buses, metro trains etc Competition 1.Honda 2.Toyota 3.Chevrolet 4.Hyundai 5.Fiat 6.Mitsubishi 7.Maruti Udyog 8.Tata Motors 9. Skoda 10. Toyota 11. Volkswagen 12. Ford
Weakness
Opportunity
Threats
Competitors
doc_189401721.docx