Description
SWOT ANALYSIS OF NISSAN MICRA
Nissan Micra Parent Company Category Sector Tagline/ Slogan USP Nissan Motors Hatchback Automobiles Drive simpler Live better A fully featured small car with intelligent security system STP Segment Target Group Positioning Nuclear families in the Hatchback segment Upper middle class executives A simple small car which would make life better for the owner SWOT Analysis 1.Nissan Micra/ March available in India, China, Australia, Japan, UK, Canada and other countries 2. Micra known for reliability, excellent build quality, and user friendliness 3.Strong brand name Nissan enhances brand credibility and presence 4.Excellent advertising and branding 1.Small car has space issues 2.Limited dealership and servicing when compared to competitors 1.Fast growing automobile market 2.Increasing purchasing power parity Opportunity 3.Use the strong global brand presence 4.Need to work on bringing hybrid and eco-friendly models
Strength
Weakness
1.Intense competition 2.Government regulations and increasing fuel prices Threats 3.Improvement in public transport Competition 1.VW Polo 2.Fiat Punto 3.Honda Jazz 4.Hyundai i20 5.Maruti Swift 6.Honda Brio Competitors 7.Chevrolet Beat
doc_857554857.docx
SWOT ANALYSIS OF NISSAN MICRA
Nissan Micra Parent Company Category Sector Tagline/ Slogan USP Nissan Motors Hatchback Automobiles Drive simpler Live better A fully featured small car with intelligent security system STP Segment Target Group Positioning Nuclear families in the Hatchback segment Upper middle class executives A simple small car which would make life better for the owner SWOT Analysis 1.Nissan Micra/ March available in India, China, Australia, Japan, UK, Canada and other countries 2. Micra known for reliability, excellent build quality, and user friendliness 3.Strong brand name Nissan enhances brand credibility and presence 4.Excellent advertising and branding 1.Small car has space issues 2.Limited dealership and servicing when compared to competitors 1.Fast growing automobile market 2.Increasing purchasing power parity Opportunity 3.Use the strong global brand presence 4.Need to work on bringing hybrid and eco-friendly models
Strength
Weakness
1.Intense competition 2.Government regulations and increasing fuel prices Threats 3.Improvement in public transport Competition 1.VW Polo 2.Fiat Punto 3.Honda Jazz 4.Hyundai i20 5.Maruti Swift 6.Honda Brio Competitors 7.Chevrolet Beat
doc_857554857.docx