Description
SWOT ANALYSIS OF NISSAN 370Z
Nissan 370Z Parent Company Category Sector Tagline/ Slogan USP Nissan Motors Sedan Automobiles Shift the way you move Powerful sleek sports car from Nissan STP Segment Target Group Positioning People who want luxury sports cars Upper class executives A stylish fast sports car which would change the way people drive SWOT Analysis 1.Recognised with awards like Compact Premium Sporty Car in Initial Quality and best resale value 2.7-speed automatic transmission with 0-100kmph in 4.7 seconds capability 3.Strong brand name Nissan enhances brand credibility and presence 4.Excellent advertising and branding 1.Highly priced, thus limited target group 2.High maintenance cost and expensive spare parts 3.Limited dealership and servicing when compared to competitors 1.Fast growing automobile market 2.Increasing purchasing power parity Opportunity 3.Use the strong global brand presence
Strength
Weakness
4.Need to work on bringing hybrid and eco-friendly models 1.Intense competition 2.Government regulations and increasing fuel prices Threats 3.Improvement in public transport Competition 1.BMW 7 series 2.Porsche 911 Carrera 3.Mercedes Benz SLK 4.Ferrari 5.BMW M series Competitors 6.Audi R8 7.Jaguar
doc_540741366.docx
SWOT ANALYSIS OF NISSAN 370Z
Nissan 370Z Parent Company Category Sector Tagline/ Slogan USP Nissan Motors Sedan Automobiles Shift the way you move Powerful sleek sports car from Nissan STP Segment Target Group Positioning People who want luxury sports cars Upper class executives A stylish fast sports car which would change the way people drive SWOT Analysis 1.Recognised with awards like Compact Premium Sporty Car in Initial Quality and best resale value 2.7-speed automatic transmission with 0-100kmph in 4.7 seconds capability 3.Strong brand name Nissan enhances brand credibility and presence 4.Excellent advertising and branding 1.Highly priced, thus limited target group 2.High maintenance cost and expensive spare parts 3.Limited dealership and servicing when compared to competitors 1.Fast growing automobile market 2.Increasing purchasing power parity Opportunity 3.Use the strong global brand presence
Strength
Weakness
4.Need to work on bringing hybrid and eco-friendly models 1.Intense competition 2.Government regulations and increasing fuel prices Threats 3.Improvement in public transport Competition 1.BMW 7 series 2.Porsche 911 Carrera 3.Mercedes Benz SLK 4.Ferrari 5.BMW M series Competitors 6.Audi R8 7.Jaguar
doc_540741366.docx