Description
SWOT ANALYSIS OF NIRWANA JEWELLERY
Nirvana Jewellery
Parent Company
Nirvana Jewellery
Category
Jewellery and diamonds
Sector
Lifestyle and retail
Tagline/ Slogan
Stunning design, Beautiful you
USP
Beautiful designs, Vivacious and contemporary STP
Segment
Woman who wear jewellery as a trend or are fashion conscious
Target Group
Upper-middle and upper class women
Positioning
Quality, trust and lifetime warranty SWOT Analysis
1. One of the India’s largest exporter, present in 120 lifestyle Outlets 2. Using brand ambassadors to endorse, is a great appeal and to connect to customers 3. They use nickel free and Cadmium free alloys for precautions from health hazards. 4.Gives life time warranty to jewellery Strength 5. Has its presence in over 25 Indian cities
1. Less brand distinction and outlets in Indian market. 2. Limited global penetration as compared to some of the Weakness international diamond brands
Opportunity
1. Spread of jewellery stores in Tier II and III cities 2. Advertisements can be used as a platform to increase its brand
value 3.Exports have a great scope and dollar going up so more profits in coming years
1. Competition from branded companies 2. Economic fluctuations mean less spending from customers Threats 3. Aggressive advertising from competitors and unorganized sector Competition
1.Tanishq 2.Ddamas Competitors 3.Gili
doc_537064148.docx
SWOT ANALYSIS OF NIRWANA JEWELLERY
Nirvana Jewellery
Parent Company
Nirvana Jewellery
Category
Jewellery and diamonds
Sector
Lifestyle and retail
Tagline/ Slogan
Stunning design, Beautiful you
USP
Beautiful designs, Vivacious and contemporary STP
Segment
Woman who wear jewellery as a trend or are fashion conscious
Target Group
Upper-middle and upper class women
Positioning
Quality, trust and lifetime warranty SWOT Analysis
1. One of the India’s largest exporter, present in 120 lifestyle Outlets 2. Using brand ambassadors to endorse, is a great appeal and to connect to customers 3. They use nickel free and Cadmium free alloys for precautions from health hazards. 4.Gives life time warranty to jewellery Strength 5. Has its presence in over 25 Indian cities
1. Less brand distinction and outlets in Indian market. 2. Limited global penetration as compared to some of the Weakness international diamond brands
Opportunity
1. Spread of jewellery stores in Tier II and III cities 2. Advertisements can be used as a platform to increase its brand
value 3.Exports have a great scope and dollar going up so more profits in coming years
1. Competition from branded companies 2. Economic fluctuations mean less spending from customers Threats 3. Aggressive advertising from competitors and unorganized sector Competition
1.Tanishq 2.Ddamas Competitors 3.Gili
doc_537064148.docx